Dr. Lalit Mohan Kathuria is, currently, working as Professor of Business Management with School of Business Studies, Punjab Agricultural University, Ludhiana. He has completed      B. Com. from Guru Nanak Dev University, Amritsar (1991), M.B.A from Guru Nanak Dev University, Amritsar (1994) and M.Com. from Punjabi University, Patiala (1998), and has cleared University Grants Commission-National Eligibility Test (UGC-NET) exam in ‘Management’ stream in 1996. He completed his Ph.D. (Business Administration) from Guru Nanak Dev University, Amritsar (2005). He worked on different Executive positions in reputed organizations from July, 1994 to September, 1997. He worked as Lecturer/Lecturer (Sr. scale) at Beant college of Engineering and Technology (now Sardar Beant Singh State University, a Government of Punjab University), Gurdaspur from September, 1997 to May, 2006, and on 11.05.2006, he joined as Assistant Professor of Business Management at Punjab Agricultural University, Ludhiana, worked as Associate professor from 2008-14, and has been working as Professor since11.05.2014.  He has published 45 research papers in reputed National and International journals, contributed 12 papers in International and National conferences/seminars, written three text books, authored extension articles, and book chapters. He has, successfully, guided 73 MBA/MBA (Agribusiness) students, and 4 Ph.D. students, and has been an advisory committee member of more than 180 students. He has delivered more than 75 lectures as a resource person in various Training programs/ Faculty Development Programs/ Orientation programs/ Seminars/ Conferences organized for University Faculty, Officers of Central and State Government, and Farming community, and has delivered TV/Radio-talks. He is a member of Punjab Commerce and Management Association, and Indian Society of Agricultural Marketing.  He has been a chairperson/member of various committees at department/college/ university level. 

Professional Accomplishments

Research projects completed

1. 1. Indian Garment Export Sector: Its’ Competitiveness after MFA phase-out under WTO (2002-05) (Principal Investigator)

• Linking R&D Activities and Firm Performance: A Study of Indian Manufacturing Sector (2015-17) (Co-principal Investigator)

Research Publications

1. Kaur T and Kathuria, L M (2025) Customers’ motivations to engage with quick service restaurant (QSR) brands on social media: a uses and gratifications approach. Journal of Hospitality and Tourism Insights 8(1): 304-325. (Clarivate Analytics Impact Factor: 4.8, equivalent to NAAS rating: 10.8)
2. Sodhay S, Kathuria L M, Kaur T and Kaur  G (2024). Behavioural intention to adopt mobile wallets at the bottom of the pyramid: a developing economy perspective. International Journal of Quality and Service Sciences 16(3): 345-371. (Clarivate Analytics Impact Factor: 3.4, equivalent to NAAS rating: 9.4). 
3. Sekhon A K and Kathuria L M (2020). Analyzing the impact of corporate social responsibility on corporate financial performance: evidence from top Indian firms. Corporate Governance: The International Journal of Business in Society 20(1): 143-157. (Scopus -indexed). 
4. Singh A., and Kathuria, L M (2016) Understanding drivers of branded food choice among low-income consumers. Food Quality and Preference 52 (September): 52-61. (Clarivate Analytics Impact Factor 3.68, equivalent to NAAS rating: 9.68
5. Kathuria L M  and Gill P (2013) Purchase of branded commodity food products: empirical evidence from India. British Food Journal 115 (9): 1255-80. Clarivate Analytics Impact Factor: 1.2, equivalent to NAAS rating: 7.2)

Book 

• Kathuria L M and Goyal P (2015) Engineering Economics and Management Techniques. Kalyani Publishers, New Delhi.

Awards and Recognitions 

• Invited as Chairperson/Co-chairperson for technical sessions in various International/National Conferences and Seminars.
• Reviewer for many international journals like International Journal of Emerging Markets, Competitiveness Review, British Food Journal, Asia-Pacific Journal of Marketing and Logistics, etc. 
• Selected as Assistant Manager, Grade ‘A’ at Small Industries Development Bank of India (SIDBI), a Central Government Financial Institution, in 1998.