College of Basic Sciences & Humanities / Agricultural Journalism, Languages & Culture / Thrust Areas
- Media Effects: Explores how media exposure influences the respondents’ attitudes, knowledge, and decision-making, shaping perceptions of policies, innovations, and development programs.
- Content Analysis: Systematically examines subject-specific messages in print, broadcast, and digital media to assess accuracy, framing, bias, and effectiveness in communicating information about a selected subject or issue.
- New Media: Studies the impact and potential of digital platforms like social media, apps, podcasts, etc., in transforming outreach, respondent engagement, and real-time information dissemination in select areas.
- Development Journalism: Focuses on journalistic practices that prioritize rural development, highlighting grassroots issues, farmers’voices, and sustainable agriculture through investigative and solution-oriented storytelling.
- Agricultural Communication: Analyzes strategies and tools for effective transfer of agricultural knowledge between scientists, extension agents, media, and farmers, ensuring clarity, accessibility, and behavioural change.
- Women and Media: Focuses on media representation of rural women, their roles in agriculture, empowerment narratives, and the influence of media on their awareness, choices, and participation in development.
- Print Media: Explores content framing, effectiveness, and credibility of newspapers and magazines in disseminating innovations, policies, and societal concerns, especially in regional languages for grassroots impact.
