Agribusiness Management

Agribusiness management combines agricultural domain with business principles, focusing on the entire value chain from farm to fork especially agricultural marketing, rural marketing, input marketing, agri finance and risk management, agri supply chain and logistics, farm management, agripreneurship, agribusiness policy and regulation, agri technology and innovation, sustainable practices in agribusiness and environmental sustainability. Learning about various aspects of agribusiness are crucial for rural development, food security, raising farmer income and generating employment.

Marketing Management

The focus areas in this dynamic domain are marketing strategy, brand and advertising management, digital marketing, retail management, services marketing, consumer behaviour and international marketing. There is a blend of fundamental learning in the classrooms, active engagement through case studies, field investigations and research in the given areas for the benefit of the stakeholders.

Financial Management

The thrust in this domain is on the determinants of firm performance, investment management, financial markets, risk management, behavioural finance and sustainable finance which is useful for academic research and practical application.

Human Resource

Management The core areas focused under Human Resource Management are organisational development, training and development, performance management, compensation, labour laws, strategic HRM and HR Technology. Exploring this field improves processes and human well-being in organisations.