• Master of Business Administration – (MBA) 

• Master of Business Administration – Agribusiness – (MBA (AB))

• Ph.D. (Business Administration)

List of Courses Offered 

S.No.	Course Title	Credit Hours
	Undergraduate Courses – Management
1	Mgt.-51 Introduction to Marketing Management	2+0
2	Mgt.-52 Production and Personnel Management	2+0
3	Mgt.-53 Accounting and Financial Management	2+0
4	Mgt.-54 Entrepreneurial Development	2+0
5	Mgt.-101 Principles of Management and Organizational Behavior	3+0
6	Mgt.-102  Introduction to Financial Accounting	2+1
7	Mgt.-103  Business Environment and Ethics	2+0
8	Mgt.-104 Financial Management	2+1
9	Mgt.-105  Entrepreneurship Development in Agribusiness	1+1
10	Mgt.-201 Entrepreneurship Development and Business Management	2+1
11	Mgt.-202 Marketing Management and International Trade	2+0
12	Mgt.-204 Business Management and Economics	2+0
13	Mgt.-205   Marketing Management	2+0
14	Mgt.-301 Fundamentals of Entrepreneurship	2+0
15	Mgt.-302 Accounting and Inventory Management	2+0
16	Mgt.-303 Fundamentals of Agri-business Management and Entrepreneurship Development	2+0
17	Mgt.-304 Agribusiness Management	2+1
18	Mgt.-305 Managerial Accounting	2+1
19	Mgt.-306 Strategic Business Management	2+1
20	Mgt.-421 Introduction to Management and Marketing	2+0
21	Mgt.-422 Agribusiness Management and Trade	3+0
22	Mgt.-423 Introduction to Entrepreneurship and Marketing	2+1
23	Mgt.-424 Fundamentals of Marketing Management	2+0
24	Mgt.-433 Financial and Project Management	3+1
25	Mgt.-434 Retailing and Supply Chain Management	3+0
26	Mgt.-491 Agro – Industrial attachment	0+4
	Postgraduate Courses – Management
27	Mgt.-501 Principles of Management and Organizational Behaviour	3+0
28	Mgt.-502 Managerial Accounting and Control	2+1
29	Mgt.-503 Applied Managerial Economics	2+0
30	Mgt.-504 Human Resource Management	2+0
31	Mgt.-505 Production and Operations Management	2+0
32	Mgt.-506 Marketing Management – I	2+0
33	Mgt.-507 Marketing Management – II	2+0
34	Mgt.-508 Supply Chain Management	2+0
35	Mgt.-509 International Trade	2+0
36	Mgt.-510 Brand and Advertising Management	2+0
37	Mgt.-511 Services Marketing	2+0
38	Mgt.-512 Consumer Behavior	2+0
39	Mgt.-513 Retail Management	2+0
40	Mgt.-514 Managing Rural Markets	2+0
41	Mgt.-515 Physical Logistics	2+0
42	Mgt.-516 Management of Financial Institutions	2+0
43	Mgt.-517 Management Control Systems	2+0
44	Mgt.-518 Management of Financial Services	2+0
45	Mgt.- 519 Investment Management	2+0
46	Mgt.-520 International Financial Management	2+0
47	Mgt.-521 Tax Planning	2+0
48	Mgt.-522 Production Planning and Control	2+0
49	Mgt.-523 Econometrics	2+0
50	Mgt.-524 Cost Control and Value Analysis	2+0
51	Mgt.-525 Work Study	2+0
52	Mgt.-526 Operations Management	2+0
53	Mgt.-527 Purchasing and Materials Management	2+0
54	Mgt.-528 Personnel Management Practices	2+0
55	Mgt.-529 Human Resource Development	2+0
56	Mgt.-530 Industrial Relations in India	2+0
57	Mgt.-531 Business Ethics and Indian Management	2+0
58	Mgt.-532 Industrial and Labour Laws	2+0
59	Mgt.-533 Farm Business Management	2+0
60	Mgt.-534 Management of Cooperatives	2+0
61	Mgt.-535 Agricultural Marketing	2+0
62	Mgt.-536 Strategic Management	2+0
63	Mgt.-537 Operations Research in Business	2+0
64	Mgt.-538 Financial Management	2+0
65	Mgt.-539 Communication for Management	2+1
66	Mgt.-540 Research Methodology for Management	2+1
67	Mgt.-541 Computer Applications for Business	2+1
68	Mgt.-542 Project Management and Entrepreneurship	2+1
69	Mgt.-543 Business Environment	2+0
70	Mgt.-544 Business Laws and Ethics	2+0
71	Mgt.-545 Rural Finance	2+0
72	Mgt.-546 Management of Strategic Organizations	2+0
73	Mgt.-547 Management of Agro-Industrial Projects	2+0
74	Mgt.-548 Management of Research and Development	2+0
75	Mgt.-549 Managing E-Business	2+0
76	Mgt.-550 E-Commerce Technologies	2+0
77	Mgt.-551 Data Management for Decision Makers	2+0
78	Mgt.-552 Current Issues in E-Business	2+0
79	Mgt.-591 Seminar	1+0
80	Mgt.-595 Summer Internship	0+4 NC
81	Mgt.-599 Project Work	0+10 NC
	Doctorate Courses – Management
82	Mgt.-601 Econometrics for Business	2+1
83	Mgt.-602 Research Methods I	2+1
84	Mgt.-603 Management thought and Comparative Management	2+1
85	Mgt.-604 Research Methods II	2+1
86	Mgt.-605 Advanced Financial Management	2+0
87	Mgt.-606 Knowledge Management	2+0
88	Mgt.-607 Management Informatiosn and Control Systems	2+0
89	Mgt.-608 Entrepreneurship and Corporate Governance	1+0
90	Mgt.-609 Advanced Accounting Theory and practice	2+0
91	Mgt.-610 Communication for Management Teachers	0+2
92	Mgt.-611 International Financial Management	2+0
93	Mgt.-612 Financial Reporting	2+0
94	Mgt.-613 Statutory Cost and Management Audit	2+0
95	Mgt.-614 Portfolio Management	2+0
96	Mgt.-615 Advanced Marketing Management	2+0
97	Mgt.-616 Marketing Strategy	2+0
98	Mgt.-617 Retail and Wholesale Management	2+0
99	Mgt.-618 Marketing Legislation in India	2+0
100	Mgt.-619 Financial Strategies for Marketing Operations	2+0
101	Mgt.-620 System Analysis	2+0
102	Mgt.-621 Project Management with PERT and CPM	2+0
103	Mgt.-622 Inventory Management	2+0
104	Mgt.-623 Advanced Organisational Psychology	2+0
105	Mgt.-624 Organisational Development	2+0
106	Mgt.-625 International Human Resource Management	2+0
107	Mgt.-626 Advances in Business Ethics	2+0
108	Mgt.-691 Seminar I	1+0
109	Mgt.-692 Seminar II	1+0
110	Mgt.-699 Doctoral Research	0+75 NC

Agribusiness Management Courses

S.No.	Course Title	Credit Hours
	Undergraduate Courses – Agribusiness Management
1	ABM-201 Food Business Management	2+0
2	ABM-202 Value Chain and Retail Management in Agribusiness	2+1
3	ABM-203 Introduction to Commodity Markets	2+1
4	ABM-301  Agri-input Marketing Management	1+1
5	ABM-302    Rural Marketing Management	2+1
6	ABM-303      Agribusiness Project Management	2+1
7	ABM-404 Agribusiness Student Project	0+10
8	ABM-405 Entrepreneurial Development Programme	0+2
9	ABM-406 Preparation of Business Plan	0+4
10	ABM-407 Industrial attachment	0+10
	Postgraduate Courses – Agribusiness Management
11	ABM-501 Principles of Management and Organizational Behaviour	3+0
12	ABM-502 Managerial Accounting and Control	2+1
13	ABM-503 Applied Agribusiness Economics	2+0
14	ABM-504 Human Resource Management for Agricultural Organizations	2+0
15	ABM-505 Production and Operations Management	2+0
16	ABM-506 Agricultural and Food Marketing Management- I	2+0
17	ABM-507Agricultural and Food Marketing Management- II	2+0
18	ABM-508 Agri Supply Chain Management	2+0
19	ABM-509 International Trade for Agricultural Products	2+0
20	ABM-510 Food Technology and Processing Management	3+0
21	ABM-511 Rural Marketing	3+0
22	ABM-512 Fertilizer Technology and Management	3+0
23	ABM-513 Management of Agro-Chemical Industry	3+0
24	ABM-514 Seed Production Technology Management	3+0
25	ABM-515 Technology Management for Livestock products	3+0
26	ABM-516 Fruit Production and Post Harvest Management	3+0
27	ABM-517 Farm Power and Machinery Management	2+0
28	ABM-518 Food Retail Management	2+0
29	ABM-519 Management of Agricultural Input Marketing	2+0
30	ABM-520 Feed Business Management	2+0
31	ABM-521 Management of Veterinary Hospitals	2+0
32	ABM-522 Poultry and Hatchery Management	2+0
33	ABM-523 Management of Floriculture and Landscaping	2+0
34	ABM-524 Risk Management in Agri-Business	2+0
35	ABM-525 Management of Agri-Business Co-operatives	2+0
36	ABM-526 Business Analytics for Agriculture	1+1
37	ABM-527 Dairy Business Management	1+0
38	ABM-528   AGRI EXTENSION MANAGEMENT	1+0
39	ABM-529 Renewable Energy Sources Management	1+0
40	ABM-530 Quality Management for Agri-Business	1+0
41	ABM-531Advertising and Brand Management	1+0
42	ABM-532 Agri Infrastructure and Warehousing Management	1+0
43	ABM-533 Contract Farming	1+0
44	ABM-534 Human Resource Competence and Capacity Building Systems	1+0
45	ABM-535 Agri Commodity Markets and Futures Trading	1+0
46	ABM-536 Strategic Management for Agribusiness Enterprises	2+0
47	ABM-537 Operations Research in Business	2+0
48	ABM-538 Financial Management in Agribusiness	2+0
49	ABM-539 Communication for Management and Agribusiness	2+1
50	ABM-540 Research Methodology for Agribusiness Management	2+1
51	ABM-541 Computer Applications for Agribusiness	2+1
52	ABM-542 Project Management and Agribusiness Entrepreneurship	2+1
53	ABM-543 Agribusiness Environment and Policy	2+0
54	ABM-544 Agribusiness Laws and Ethics	2+0
55	ABM-591 Seminar	1+0
56	ABM-595 Summer Internship	0+4 NC
57	ABM-599 Project Work	0+10 NC

BUSINESS STUDIES

Description of Course Contents

Undergraduate Courses
Mgt.-51 Introduction to Marketing Management			2+0	Sem. I
		Introduction to marketing management. Marketing concepts and managerial functions of marketing. Understanding market and marketing management, segmentation targeting and positioning. Marketing mix-product, price, place and promotion. Developing marketing strategies for services. Marketing practices of selected Indian companies.
Mgt.-52 Production and Personnel Management			2+0	Sem. II
		Production management-introduction, objectives and role. Production control for continuous, intermittent and project systems. Plant location and layout. Production scheduling and control. Personnel management-introduction, nature, objectives, role and scope. Functions of personnel management manpower planning, recruitment, selection, training and development, performance appraisal, motivation and morale.
Mgt.-53 Accounting and Financial Management			2+0	Sem. II
		Financial accounting – meaning and principles. Accounting records and systems-journal, ledger, cash book and trial balance. Preparation of profit and loss account and balance sheet. Management accounting – meaning and scope. Marginal costing and cost volume, profit analysis. Budgeting and budgetary control systems. Financial management-meaning, objective and scope. Finance functions and forms of organization. Assessment of financial requirements for an enterprise. Sources of finance. Capital structure and cost of capital. Capital budgeting.
Mgt.-54 Entrepreneurial Development			2+0	Sem. II
		Introduction to the concept of entrepreneurship, classification and types of entrepreneurs, women entrepreneurs, institution in aid of entrepreneurs. Steps for starting a small industry, site selection, selection of type of organization. Brief introduction to various functional area of enterprise management viz. finance and accounts, marketing production/operation, personnel, MIS and R&D. Problems of entrepreneurs specially problems faced by women entrepreneurs, key success factors in small scale industry.
Mgt.-101 Principles of Management and Organizational Behavior			3+0	Sem. I
		Introduction to Management-Management functions -Management levels- Managerial Roles-Management skills-Role of management. Evolution of management thought. Functions of management: Planning: Nature and importance- types of planning – Steps in planning -Decision making-meaning-types of decisions. Organizing- meaning-nature and purpose of organizing-Principles of organizing- Organization structure -Managing Human Resources- human resource planning recruitment- sources of recruitment -Selection- steps in the selection process- Orientation -Training -Management development programme. Leading- meaning -Leadership theories -Motivation-Meaning and purpose- Motivational Theories-Communication-meaning-objectives-importance-typesbarriers. Controlling-meaning and nature of controlling-essential elements of controlling. Ethics and corporate social responsibility in business. Organizational Behavior- definition, importance, historical background of Organizational Behavior, challenges- the organizational context-Environment Technology- Learning- importance of learning-Process-approaches to learning-the learning organization.  Personality-defining personality-types and traits-personality types-the big five-the development of the self-selection methods- Perception- meaning, selectivity and organization-perceptual sets and perceptual worlds- factors influencing perception and shortcuts in judging others group Dynamics – meaning, need for joining groups, stages of group development and group decision making techniques. Teams-types, difference between teams and groups. Managing conflicts. Work stress – Types and management strategies. Organizational culture — Definition and creating a culture in organization. Organizational change Preparation, analysis and presentation of case studies
Mgt.-102  Introduction to Financial Accounting			2+1	Sem. I
		Introduction to Accountancy: Meaning and importance of accounting. Meaning and definition of book keeping. Accountancy objectives of Book Keeping, Branches of accounting. Accounting Cycle. Generally Accepted Accounting Principles (GAAP) – concepts and conventions. System of Book Keeping: Single Entry and Double entry system of book keeping, Classification of accounts. Golden rules of accounting, Books of accounts: Journal & Ledger – Journalising, ledger posting, and preparation of ledger accounts, Subsidiary Books- Kinds of subsidiary books- Day books: Purchase Book, Sales Book, Returns Book, Bill Books, Journal proper, Cash Books- Nature & Objectives of cash book, types of cash book, petty cash book; Bank reconciliation statement; Concepts of Revenue and Capital Expenditure and income, Receipts and Payment account, preparation of trial balance- methods of trial balance: final accounts-Trading accounts, profit and loss accounts and Balance Sheet. Practical: Preparation journal and recording the business transaction in Journal, preparation of ledger and ledger posting, preparation and solving of problems relating to subsidiary books, preparation of cash book with single column, preparation of case book of double column, preparation of cash book with triple column and contra entries, preparation of petty cash book in impress system, preparation of bank reconciliation statement preparation of trial balance, preparation of final account-Trading, profit and loss account and balance sheet.
Mgt.-103  Business Environment and Ethics			2+0	Sem. II
		Scope importance and types of Business Environment. Environmental factors and scanning. Globalization, privatization and WTO. Contracts meaning, significance, types and essentials of a valid contract. The Indian Contract Act-1872. The Companies Act, 1956 and 2013 – General Nature, types of companies, incorporation of a Company, Memorandum of Association and Articles of Association, management of a company. Provisions of important Acts enacted over time related to business environment. Foreign Exchange Regulation Act (FERA), 1973; Foreign Exchange Management Act (FEMA). Competition Act, 2002, Food safety and standards Act, 2006. Business Ethics – Nature and importance of ethics and moral standards. Scope of business ethics in business functional area. Corporate social responsibility.
Mgt.-104 Financial Management			2+1	Sem. II
		Introduction to financial management. Objective of financial management. The time value of money. Process of compounding and discounting. Capital Budgeting: Long term investment decisions. Nature of investment decisions. Forms of investment decisions. Capital budgeting process – Estimation of project cash flows, Evaluation of proposals. Evaluation techniques- Discounting and non-discounting techniques. Sources of Long-Term finance. Cost of Capital. Capital structure: importance, factors influencing capital structure and features of an optimal capital structure. Leverage: leverage in financial context, measures of leverage. Estimation of Working Capital Requirements: Concept, factors affecting the working capital requirement – operating cycle approach. Criteria for evaluation of working capital management. Receivables Management: purpose and cost of maintaining receivables. Credit policy.  Practical:Appraisal of project proposals using capital budgeting techniques. Computation of costs of borrowed capital, preferred stock, equity capital and retained earnings. Calculation of Operating Leverage, Financial Leverage and Combined Leverage. Estimation of operating cycle.
Mgt.-105  Entrepreneurship Development in Agribusiness			1+1	Sem. II
		Entrepreneur and entrepreneurship: Meaning, definitions, Phases or steps of setting up of agribusiness start-up. Sources of funding of start-up. Business plan and its components. Entrepreneurship development: Definitions, need, scope and motive factors SWOT analysis. Achievementmotivation. Entrepreneurial behaviour Government policy for entrepreneurship development Government programmes for promotion of entrepreneurship Entrepreneurial development process/programme: objective, phases, and problems Developing organizational skills and managerial skills. Problem solving skills. Project planning formulation and report preparation. Opportunities for Entrepreneurship and rural Entrepreneurship. Procedure for setting up of a small-scale industry. Practical:Assessing entrepreneurial potential /traits, problem solving skills, managerial skillsand achievement motivation, exercise in creativity,monitoring and supervision, identification and selection of business idea, preparationof business. Plan and proposal writing, visit to entrepreneurship development institute and entrepreneurs.
Mgt.-201 Entrepreneurship Development and Business Management			2+1	Sem I/II
		Entrepreneurship – introduction, definition, concept and importance. Factors affecting entrepreneurship. Entrepreneur – characteristics, types and functions. Steps for starting a small enterprise. Environmental scanning and opportunity identification. SWOT Analysis. Venture capital, joint ventures and public private partnerships. Government policies, programs and institutions supporting small entrepreneurs. Problems of small entrepreneurs. Management – definition, importance and functions. Planning – definition, steps, types and characteristics. Organizing – meaning, formal and informal organization. Directing – introduction to motivation, leadership and communication. Controlling – meaning, process and need. Introduction to financial management. Introduction to balance sheet and profit and loss statement. Ratio Analysis – liquidity, leverage, coverage, turnover and profitability ratios. Sources of short- and long-term funds. Introduction to project management. Project planning, formulation and report preparation. Introduction to production management. Introduction to marketing management. Introduction to international trade and WTO agreements – Provisions related to agreements in agricultural and food commodities. Agreements on agriculture (AOA) – Domestic supply, market access, export subsidies agreements on sanitary and phyto-sanitary (SPS) measures, Trade related intellectual property rights (TRIPS). Business – value chain concept and stakeholders. Importance of agribusiness in Indian economy and factors transforming Indian agribusiness. Government as a regulatory body in agribusiness. Opportunities and challenges to Indian agribusiness. Practical: Case studies of successful entrepreneurs, analysis and discussion – assessing entrepreneurial traits, problem solving skills, managerial skills, achievement motivation and creativity. Visits to subject specific enterprises and agri-business houses and interaction with successful entrepreneurs. Formulation of project and report writing for starting a new venture – idea generation, market and demand feasibility, technical and financial feasibility and project appraisal techniques. Preparation of complete marketing plan of selected product / service.
Mgt.-202 Marketing Management and International Trade			2+0	Sem. I
		Marketing Management – concept, functions and scope. Marketing mix – concept and elements. Market structure, environment and consumer buying behavior. Marketing research and marketing information systems. Market measurement and forecasting. Market segmentation, targeting and positioning. Marketing planning process. Product – policy, planning and life cycle. Product-mix, product line and new product development process. Branding, packaging and service decisions. Marketing channel decisions. Retailing, wholesaling and distribution. Pricing decisions – determination and pricing policy of milk products in organized and unorganized sectors of dairy industry. Promotion-mix decisions. Advertising – objectives, budget and message, media planning, personal selling, publicity and sales promotion. World consumption of food – patterns and type of food consumption across the globe. Salient features of international marketing, composition and direction of Indian exports, international marketing environment, and international market entry decision. Direct exports, indirect exports, licensing, joint ventures, direct investment and internationalization process, international distribution channels. WTO and world trade agreements related to food business, export trends and prospects of food products in India; Government institutions related to international food trade – APEDA, Tea Board, Spice Board, MOFPI, etc.
Mgt.-204 Business Management and Economics			2+0	Sem. II
		Management – definition and principles. Management functions – planning, organizing, staffing, directing – motivation concept and Maslow’s hierarchy of needs theory and controlling. Organization – structure and principles. Types of organization – formal and informal, line and staff, matrix and hybrid. Introduction to economics – definition, nature, scope, difference between microeconomics and macroeconomics. Theory of demand and supply, elasticity of demand, price and income elasticity. Markets – types and their characteristics. National income – GDP, GNP, NNP, disposable personal income, per capita income and inflation. Theory of production – production function and factors of production. Law of variable proportions and law of returns to scale. Cost – short run and long run, fixed, variable, total, average, marginal and opportunity cost. Break even analysis. Financial management – definition, scope and objectives. Different systems of accounting – financial, management and cost accounting. Human resource management – definition, objectives of manpower planning, process, sources of recruitment, process of selection. Corporate social responsibility – importance and business ethics.
Mgt.-205   Marketing Management			2+0	Sem. I
	Marketing meaning,importance, functions.Marketing Management- definition,Differencebetweenmarketingandselling.Marketingplanning:importance,steps,nature. Market Segmentation-meaning,bases and advantages; Market Targeting -Approaches. Positioning -meaning andstrategies.Marketingenvironmentanalysis.MarketingMix-4Psand7Ps;Product.Productclassificationsandnewproductdevelopmentandlaunching.Product life cycle -stages; Branding -meaning, selecting a brand, advantages anddisadvantages of branding, Packaging: meaning,importance, andfunctionsofpackaging.PricingMethodsandstrategies. Marketingchannel-meaning,marketintermediaries,typesofchannelsandfunctionsofmarketingchannel;channelmanagementstrategies,channelsofdistribution,channelmanagementdecisions,managementof retailingandwholesaling. Direct marketing -methods and advantages and disadvantages; Promotional mix:meaning,elementsandobjectives.ServicesMarketing-introduction,meaning, characteristics.
Mgt.-301 Fundamentals of Entrepreneurship			2+0	Sem. II
		Basic concepts of entrepreneurship: need and scope of entrepreneurship, forms of organization. Steps for starting a small business, various functional areas of business management. Finance: sources of funds. Production management: production system, site selection. Marketing: various marketing concepts, marketing mix, distribution and retail management. Introduction to other functional areas: HRM, MIS, R&D. Institutions supporting small entrepreneurs. Problems of small entrepreneurs, key success factors for small business.
Mgt.-302 Accounting and Inventory Management			2+0	Sem. I
		Financial accounting: accounting principles. Accounting cycle- journal, ledger, trial balance. Preparation of financial statements, understanding published financial statements. Cost accounting: basic concepts, classification of costs, preparation of cost sheet, cost- volume- profit analysis and its applications, use of accounting software. Inventory management: definition, costs, risks, inventory management techniques, Economic order quantity, re-order level, safety stock, ABC analysis, VED analysis, FSN analysis, ageing schedule etc.
Mgt.-303 Fundamentals of Agri-business Management and Entrepreneurship Development			2+0	Sem. II
		Agri-business- meaning, definition, features and structure of agri-business (input, farm and processing sectors). Importance of agri-business in the Indian economy. Management- definitions, importance and functions. Planning- meaning, definition and process. Types of plans and characteristics of a sound plan. Introduction to organising, staffing, directing and controlling. Introduction to marketing managementcomponents of marketing mix. Project definitions. Project cycle- identification, formulation, appraisal, implementation, monitoring and evaluation. Entrepreneurship development- concept of entrepreneurship, entrepreneurial and managerial characteristics. Overview of Indian social, political and economic systems and their implications for decision making by individual entrepreneurs. Procedure and constraints in setting up agro-based industries.
Mgt.-304 Agribusiness Management			2+1	Sem. II
		Transformation of agriculture into agribusiness, various stakeholders and components of agribusiness systems. Importance of agribusiness in the Indian economy and New Agricultural Policy.  Distinctive features of Agribusiness Management. Agro based Industries – importance, needs, types and constraints. Institutional arrangement, procedures to set up agro based industries. Agri-value chain – understanding primary and support activities and their linkages. Business Environment: PEST &SWOT Analysis. Introduction to Management functions: Planning – definition, steps and implementation. Types of plans – purpose or mission, goals or objectives, strategies, policies, procedures, rules, programs and budget.  Components of a business plan. Organization staffing, directing, leading and motivation, communications and control. Capital management and financial management of Agribusiness. Financial statement and their importance. Marketing management – segmentation, targeting & positioning. Marketing mix and strategies. Consumer behavior analysis, Product Life Cycle (PLC). Sales & distribution Management. Pricing policy and methods. Project Management – definition, project cycle, identification, formulation, appraisal, implementation, monitoring and evaluation.  Practical: Study of agri-input markets – seed, fertilizers, pesticides. Output markets – grains, fruits, vegetables, flowers. Product markets, retail trade, commodity trading, and value-added products. Financing institutions – cooperative, commercial banks, RRBs, NABARD. Preparations of projects and feasibility reports for agribusiness entrepreneur. Project appraisal/evaluation techniques. Case study of agro-based industries.
Mgt.-305Managerial Accounting			2+1	Sem. I
		Theory: Definition, Meaning, Nature, Objectives, Scope, Importance, Advantages and Limitations of Management Accounting, Distinction Among Financial, Cost And Management Accounting Systems. Financial Statement Analysis-Meaning, Nature, Uses and Limitations Of Financial Statements Financial  Analysis  Tools­ Comparative Financial Statements, Common Size Financial Statements, Trend Analysis, Ratio analysis -meaning & expression of ratios, objectives and importance of Ratio analysis. Classification and computation of liquidity ratios, solvency ratios, activity ratios and profitability ratios. Cash flow statement – concepts, objectives, uses and preparation of cash flow statement, source and applications of cash, cash from operation, procedure of cash flow statement, difference between funds and  cash  flow statement.  Cost Management-Definition and Purpose of Cost Accounting. Business Environment: Just-in-Time (JIT), Total Quality Management (TQM), Process Reengineering, The Theory of Constraints (TOC); Concept of Cost, Cost Centre, Cost Unit, Elements of Cost, Classification of Cost, Analysis of Total Cost, Cost Sheet.  Volume Profit analysis Break-even chart, Profit Graph Activity based costing, Budgetary control, Nature and Scope, Organization for Budgetary Control, Preparation of Various Functional and Master Budgets, Fixed Vs. Flexible Budgeting Standard Costing- Nature and Scope, Types of Standards; Standard Costing Methods – standard Costing – material, labour and overhead variances -Inflation accounting – Accountant and the role of computers in Accounting. Practical: Preparation of comparative and common size statements, trend analysis, Computation of interpretation of ratios, Analysis of financial statements of Joint Stock Companies and Co-operatives. Preparation of cash flow and funds flow statements, Preparation of Break Even Chart and Profit Graph, Exercises in Activity Based Costing, Preparation of Functional Budgets, Flexible Budgets, Exercises in Variance Analysis and Inflation Accounting Mgt.-306 Strategic Business Management                                   2+1             Sem. II Theory:Introduction to Strategies: Introduction, Fundamentals of Strategy, Conceptual Evolution of Strategy, Scope and Importance of Strategies. Strategic Management: Introduction, Need, scope, key features and importance of strategic management. Strategists at various management levels, Types of Strategies, Limitations of Strategic Management. Strategy Analysis and its Importance. The External Environment-The General, Industry, and Competitor Environments-External Environmental Analysis-Scanning- Monitoring- Forecasting – Assessing Segments of the General Environment -The Demographic Segment -The Economic Segment-The Political/Legal Segment The Sociocultural Segment The Technological Segment The Global Segment-Industry Environment Analysis-Competitor Analysis Ethical Considerations. The Internal Environment The Nature of Internal Environmental Analysis- The Context of Internal Analysis-Creating Value -The Challenge of Internal Analysis -Resources, Capabilities, and Core Competencies-Building Core Competencies  -Value Chain Analysis-Outsourcing-Competencies, Strengths, Weaknesses, and Strategic Decisions. Business Level Strategy-The Purpose of a Business-Level Strategy-Types of Business-Level Strategies-Cost Leadership Strategy- Differentiation Strategy -Focus Strategies-Integrated Cost Leadership/Differentiation Strategy. Competitive Rivalry and Competitive Dynamics-Competitor Analysis –Market Commodity, Resource Similarity Drivers of Competitive Actions and Responses-Strategic and Tactical Actions-Type of Competitive Action. Corporate-Level Strategy -Levels of Diversification -Value-Creating Diversification: Related Constrained and Related Linked Diversification -Unrelated Diversification –Value Neutral Diversification: Incentives and Resources-Value-Reducing Diversification: Managerial Motives to Diversify. Acquisition and Restructuring Strategies-Merger and Acquisition Strategies-Reasons for Acquisitions-Restructuring-Downsizing- Down scoping. International Strategy -Identifying International Opportunities: Incentives to Use an International Strategy-International Business-Level Strategy-International Corporate-Level Strategy-Environmental Trends-Risks in an International Environment-Political Risks-Economic Risks. Cooperative Strategy-Strategic Alliances as a Primary Type of Cooperative Strategy-Business Level Cooperative Strategy-Corporate-Level Cooperative Strategy-International Cooperative Strategy-Network Cooperative. Practical: Case studies of agribusiness units with respect to their objectives and evaluation of their business strategies, strategic alliances, strategy implementation, implications and challenges.
Mgt.-421 Introduction to Management and Marketing			2+0	Sem. II
		Nature and process of management, forms of business organization, nature and process of planning. Organizing – nature, process, authority relationship, delegation of authority, centralization and decentralization, directing, communication, motivation, leadership. Controlling – nature and concept, functional areas of management, marketing management – nature and concept, marketing decisions, marketing strategy, market segmentation and consumer purchase behavior.
Mgt.-422 Agribusiness Management and Trade			3+0	Sem. I
		Management concepts: introduction, scope, theories and principles. Introduction to functions of management- planning, organizing, staffing, directing and controlling. Agribusiness- concept, agribusiness system and application of management principles to agribusiness. Production, processing, consumption and marketing of agricultural products. Problems related to processing and marketing of agricultural products in Indian context. International trade- basics, classical theory, theory of absolute advantage, theory of comparative advantage and modern theories. Free trade- protection, methods of protection including tariff and non-tariff barriers. Balance of trade and balance of payments. Introduction to GATT and WTO. World trade agreements related to food business- agreement on agriculture, aggregate measure of support, sanitary and phyto-sanitary and safeguard measures. World consumption of food- pattern and types of food consumption across the globe. Export trends and prospects of processed food in India. Management of export-import organization- registration, documentation and export-import logistics. Government institutions related to international food trade.
Mgt.-423 Introduction to Entrepreneurship and Marketing			2+1	Sem. I
		Concept of entrepreneurship, entrepreneurial and managerial characteristics. Managing an enterprise. Importance of planning, monitoring and evaluation and follow-up. Generation, incubation and commercialization of ideas and innovations. Steps for starting a new venture- selection of product/ service and site selection. Sources of funds. Constraints in setting up a new venture. Preparation of project report for starting a new venture, SWOT analysis. Government schemes and incentives for promotion of entrepreneurship. Marketing management- meaning, definition, segmentation, targeting, positioning and 4P’s of marketing mix. Product- product life cycle, developing new products. Pricing- meaning, steps for determining price. Introduction to channels of marketing and promotional tools.  Practical: Preparation of project report for starting a new venture. Case studies of successful entrepreneurs. Preparation of complete marketing plan of selected product/service including segmentation, targeting, positioning and various components of marketing mix such as product, price, channel and promotion.
Mgt.-424 Fundamentals of Marketing Management			2+0	Sem. I
		Marketing management: meaning, significance and importance of markets and marketing. Marketing environment, marketing research, marketing mix. Segmenting, targeting and positioning. Buyer behaviour: motives and factors influencing the various stages of buying process. Product decisions: product life cycle, new product development, product planning, product mix, product line and branding decisions, packaging and labelling. Pricing decisions: methods of pricing, price adaptations. Introduction to marketing channels and promotion mix. Introduction to sales management.
Mgt.-433 Financial and Project Management			3+1	Sem. I
		Importance, need, scope and functions of finance. Concept of time value of money. Capital budgetingconcept and steps in capital budgeting, appraisal criteria- payback period, average rate of return, net present value, benefit cost ratio and internal rate of return. Working Capital Management- concept, determinants and need for working capital in agribusiness. Introduction, objectives and techniques of inventory management for agribusiness. Introduction to cost of capital and capital structure. Project management- concept, characteristics and types of projects. Project feasibility- market, technical, financial and economic feasibility. Project risk analysis. Estimating financial requirements of projects and sources of finance.  Practical: Case studies related to financial management and project management. Visits to agri-business industrial houses. Numerical problems based on capital budgeting. Preparation of project report for various agri-business ventures.
Mgt.-434 Retailing and Supply Chain Management			3+0	Sem. I
		Introduction to retailing- definition, concept and overview. Types of retail institutions related to agri- business. Changing food consumption patterns in India. Store location and site selection. Managing retail operationsprocurement and inventory management. Store design- the exterior, interior, layout and display. Promoting store. Introduction to customer relationship management in retail business. Supply chain managementconcept, definition and importance. Elements of physical distribution systems, building and operating supply chains in agribusiness. Role of IT in supply chain management.
Mgt.-491 Agro – Industrial attachment			0+4	Sem. I
		Agribusiness Industry in Public / Private Sector (for agribusiness Management Practices / Processes)

Postgraduate Courses

Mgt.-501 Principles of Management and Organizational Behaviour 3+0 Sem. I Block 1: Basic Concepts of Management UnitI: Introduction to Management: Nature, Scope and Significance of Management, Evolution of Management Thought, Approaches to Management, functions and skills of a manager  UnitII: Management functions: Planning – Types, Steps, Objective, Process, Strategies, Policies, MBO, organizing – Structure & Process, Line, Staff, Authority & Responsibility, Staffing – Recruitment and Selection, Directing – Training, Communication & Motivation, Controlling- Significance, Process, Techniques, Standards & Benchmarks, Management Audit 

Block 2: Insights about Organizational Behaviour Unit III: Nature, Scope and Significance of Organizational Behavior; Foundations of Individual behaviour – Emotions, Personality, Values, Attitudes, Perception, Learning and individual decision making, Motivation- Types of motivation, theories of motivation, motivational practices at workplace, managing stress and work life balance,  Unit IV: Group dynamics- types of groups, group formation, Group decision making, teambuilding and developing collaboration, leadership styles and influence process; leadership theories, leadership styles and effective leader 

Block 3: Organisational Dynamics Unit V: Understanding and managing organisational culture, power and political behavior in organisations, conflict Management, negotiation, managing organizational change, concept of organisational development

Mgt.-502 Managerial Accounting and Control 2+1 Sem. I Block 1: Financial Accounting Unit I: Financial Accounting- Meaning, Need, Accounting principles: Accounting Concepts and Conventions; Branches of Accounting, Users of Accounting information, Advantages and Limitations of Financial Accounting, Accounting Standards  Unit II: The Double Entry System- Its Meaning and Scope, The Journal, Cash Book, Ledger, Trial Balance, Trading Account Profit and Loss Account, Balance Sheet, entries and adjustments of different heads in different Books and Accounts, Introduction of Company Accounts, Use of Accounting Software

Block 2: Managerial Accounting Unit III: Management Accounting-Meaning, Functions, Scope, Utility, Limitations and Tools of Management Accounting, Analysis of Financial Statements- Ratio, time series, common size and Dupont Analysis, Comparative and Common Size Statements, Cash Flow and Fund Flow Analysis 

Block 3: Cost Accounting Unit IV: Cost Accounting–Nature, Course, Significance of Cost Accounting; Classification of Cost, Costing for Material; Labour and overheads; Marginal Costing and cost volume profit Analysis- Its Significance, Uses and Limitations; Standard Costing – Its Meaning, Uses and Limitations, Determination of Standard Cost, Variance Analysis-Material, Labour and Overhead.  Unit V: Budget and Budgetary Control- Meaning, Uses and Limitations, Budgeting and Profit planning, Different Types of Budgets and their Preparations: Sales Budget, Purchase Budget, Production Budget, Cash Budget, Flexible Budget, Master Budget, Zero Based Budgeting. Mergers and Acquisition, Tax System- GST

Practical: Numerical, Case Studies

Mgt.-503 Applied Managerial Economics 2+0 Sem. I Block 1: Overview of Managerial Economics Unit I: Scope of managerial economics, objective of the firm and basic economic principles; mathematical concepts used in managerial economics. Introduction to behavioral economics  Unit II: Indifference curves and budget sets – Demand analysis – meaning, types and determinants of demand; demand function; demand elasticity; demand forecasting-need and techniques. 

Block 2: Production, Cost and Supply Analysis Unit III: Production, cost and supply analysis- production function, Multi period production and cost least-cost input combination, factor productivities and returns to scale, cost concepts, cost output relationship, short and long-run supply functions.  Unit IV: Pricing-determinants of price – pricing under different market structures, pricing of joint products, pricing methods in practice, government policies and pricing. Price discrimination (First, Second and Third level) 

Block 3: Macroeconomics Unit V: The national income; circular flow of income: consumption, investment and saving: money-functions, factors influencing demand for money & supply of money; inflation; economic growth; business cycles and business policies; business decisions under certain and uncertain situations

Mgt.-504 Human Resource Management 2+0 Sem. II Block 1: Introduction to Human Resource Management Unit I: Strategic Human Resource Management, Human Resource Planning-Nature and Significance, Job Analysis and talent management process, Job Description, job Specification, Job enlargement, Job enrichment, Job rotation  Unit II: Recruitment and Selection Process, Induction, Training and Human Resource Development-Nature, Significance, Process and Techniques, e- recruitment, use of Big Data for recruitment, use of Artificial Intelligence and machine learning tools in recruitment practices Career planning and Development Internal mobility including Transfers, Promotions, employee separation.  Unit III: Performance Appraisal–Significance and methods, Compensation management, Strategic pay plans, Job Evaluation, Wage and Salary Administration; Wage Fixation; Fringe Benefits, Incentive Payment, bonus, and Profit Sharing 

Block 2: Industrial Relations Unit IV: Role and Status of Trade Unions; Collective Bargaining; Worker’s Participation in Management, employee retention. Quality of work life, employee welfare measure, work life balance, Disputes and Grievance Handling Procedures; Arbitration and Adjudication; Health and Safety of Human Resources; 

Block 3: Ethical and Global Issues in HRM Unit V: Ethical issues in HRM, Managing Global Human Resources, Managing Human Resources in Small and Entrepreneurial firms, Human Resources accounting, Human Resources outsourcing. HR Information System, Human Resource Metrics and Workforce Analytics, Future trends in workforce technologies.

Mgt.-505 Production and Operations Management 2+0 Sem. II Block 1: Introduction to Production and Operations Management Unit I: Nature Concept and Scope of Production and Operations Management; Factors Affecting System; Facility location, Types of Manufacturing Systems and Layouts, Process Selection and Facility Layout, Layout Planning and Analysis, Forecasting  Unit II: Operations Strategy: Operations Strategy, Competitive Capabilities and Core Competencies, Operations Strategy as a Competitive Weapon, Linkage Between Corporate, Business, and Operations Strategy, Developing Operations Strategy, Elements or Components of Operations Strategy, Competitive Priorities, Manufacturing Strategies, Service Strategies, Global Strategies and Role of Operations Strategy.  Unit III: Productivity Variables and Productivity Measurement, Production Planning and Control, Mass Production, Batch Production, Job Order Manufacturing, Product Selection, Product Design and Development, Process Selection, Capacity planning. 

Block 2: Inventory Management Unit IV: An Overview of Inventory Management Fundamentals, Determination of Material Requirement, Safety Management Scheduling, Maintenance Management Concepts, Work Study, Method Study, Work Measurement, Work Sampling, Work Environment, Production Planning and Control (PPC) Industrial Safety, human-machine interface, types of interface designs. Cloud operations management 

Block 3: Quality Management Unit V: Quality Assurance, Accepting Sampling, Statistical Process Control, Total Quality Management, ISO standards and their Importance, Introduction to re-engineering, value engineering, check sheets, Pareto charts, Ishikawa charts, JIT Pre-requisites for implementation Six Sigma, Lean Management, Reliability Engineering, Safety Engineering, Fault Tree Analysis.

Mgt.-506 Marketing Management – I 2+0 Sem. I Block 1: Overview of Marketing Management Unit I: Introduction and Concept/ philosophies of Marketing Management; Product Management: The product, The product mix, Product line extensions, Product line deletions, Branding products, The advantages and disadvantages of branding, Branding decisions Brand loyalty models, Homogenous first-order Markov models, Higher-order Markov models Packaging, The functions of packaging, Packaging technology, Recent developments in packaging 

Block 2: Pricing Decisions Unit II:  Pricing objectives, The laws of supply and demand, Elasticity of demand Cross-price elasticity of demand, Practical problems of price theory, Cost – revenue – supply relationships, The meaning of price to consumers, Price as an indicator of quality, Pricing strategies, Cost-plus methods of price determination, Breakeven analysis, Market-oriented pricing, Psychological pricing, Geographical pricing, Administered pricing 

Block 3: Channel Management and Physical Distribution Unit III: Channel decisions in relation to marketing strategy, The value of middlemen, Key decisions in channel management, Types of distribution system, Marketing to middlemen, Power and conflict in distribution channels, Physical distribution, Customer service levels, Developing a customer service policy, The total distribution concept, Warehouse management, Inventory management, Calculating the economic order quantity, Transport management, Technological advances in physical distribution, Vehicle scheduling and routing, Fixed and variable routing systems, Vehicle scheduling tools, Vehicle scheduling models, Computer-based vehicle scheduling 

Block 4: Marketing Communications Unit IV: The nature of marketing communications, Setting marketing communication objectives, Factors influencing the communications mix, The marketing communications mix, Advertising, Sales promotion, Public relations, Personal selling, Digital Marketing, Mobile Marketing, Social Marketing and Social Media Marketing, Training the sales force, Change agents, Selecting the media, Establishing the promotional budget, Monitoring the effectiveness of marketing communications  Unit V:  Marketing Costs and Margins: Assessing the performance of a marketing system, Marketing efficiency and effectiveness, Operational efficiency, Pricing efficiency, Identifying marketing costs and margins, The reference products concept, Handling costs, Packaging costs, Transport costs, Storage costs, Processing costs, Capital costs

Mgt.-507 Marketing Management – II 2+0 Sem. II Block 1: Agricultural and Food Marketing Unit I: The importance of agricultural and food marketing to developing countries, the marketing concept and marketing systems, Marketing sub-systems, Marketing functions, Links between agriculture and the food industry, Agricultural and food marketing enterprises, Marketing boards in developing countries, Co-operatives in the agriculture and food sectors, Control and management of secondary co-operatives, The weaknesses of cooperatives, Selling arrangements between co-operatives and their members  Unit II: Market Liberalisation: Economic structural adjustment programmes, Macroeconomic stabilisation, The role of the state in liberalised markets, Strategies for reforming agricultural marketing, Obstacles to be overcome in commercialisation and Privatisation of agricultural marketing, Dealing with accumulated deficits, Encouraging private sector involvement in agricultural marketing, Impediments to private sector participation in agricultural markets, impact of the macro-economic environment on private traders, Government action to improve private sector performance 

Block 2: Marketing Strategy, Planning and Control Unit III: Marketing Strategy, Planning and Control: Strategy, policy and planning, Strategic business units, The need for marketing planning, The process of marketing planning, Contents of the marketing plan, Monitoring, evaluating and controlling the marketing planning, Marketing controls, Marketing plan control, Efficiency control  Unit IV: New Product Development: The impetus to innovation, New product development processThe adoption process, The effect of products characteristics on the rate of adoption, Buyer behavior: The influences on buyer behaviour, Exogenous influences on buyer behaviour Endogenous influences on buyer behaviour, The consumer buying decision process, Buyer behaviour and market segmentation, Lifestyle segmentation, Organisational markets Industrial markets, Industrial buyer characteristics 

Block 3: Commodity Marketing Unit V: Stages in a commodity marketing system, Grain marketing, Challenges for grain marketing systems, fruits and vegetables, Livestock and meat marketing, Poultry and eggs marketing, marketing of fresh milk

Mgt.-508 Supply Chain Management 2+0 Sem. I Block 1: Overview of Supply Chain Management Unit I: Supply Chain: Changing Business Environment; SCM: Present Need; Conceptual Model of Supply Chain Management; Evolution of SCM; SCM Approach; Traditional Agri. Supply Chain Management Approach; Modern Supply Chain Management Approach; Elements in SCM. Innovations in Global Agri-SCM  Unit II: Demand Management in Supply Chain: Types of Demand, Demand Planning and Forecasting; Operations Management in Supply Chain, Basic Principles of Manufacturing Management. SCM Metrics/Drivers and Obstacles. 

Block 2: Procurement, Management in Agri. Supply Chain Unit III: Purchasing Cycle, Types of Purchases, Contract/Corporate Farming, Classification of Purchases Goods or Services, Traditional Inventory Management, Material Requirements Planning, Just in Time (JIT), Vendor Managed Inventory (VMI). 

Block 3: Logistics Management  Unit IV: History and Evolution of Logistics; Elements of Logistics; Management; Distribution Management, Distribution Strategies; Pool Distribution; Transportation Management; Fleet Management; Service Innovation; Warehousing; Packaging for Logistics, Third-Party Logistics (TPL/3PL); GPS Technology.  Unit V: Concept of Information Technology: IT Application in SCM; Advanced Planning and Scheduling; SCM in Electronic Business; Role of Knowledge in SCM; Performance Measurement and Controls in Agri. Supply Chain Management- Benchmarking: introduction, concept and forms of Benchmarking. Case Studies on the following:(a) Green Supply Chains (b) Global Supply Chains (c) Coordination in a SC. Value of and distortion of information: Bullwhip effect (d) Sourcing and contracts in SC (e) Product availability with uncertain demand (f) Inventory planning with known /unknown demand (g) Cases from FAO/IFPRI etc.

Mgt.-509 International Trade 2+0 Sem. II Block 1: Introduction to International Trade Unit I: International trade–basic concepts, WTO and its implications for Indian economy in general and agriculture sector in particular.  Unit II: TRIPS, TRIMS quotas, anti dumping duties, quantitative and qualitative restrictions, tariff and non-tariff measures, trade liberalization, subsidies, green and red boxes, issues for negotiations in future in WTO; CDMs and carbon trade.  Unit III: Importance of foreign trade for developing economy; absolute and comparative advantage, foreign trade of India. Cases on commodity trade practices 

Block 2: Regulations and Policy Measure for International Trade Unit IV: India’s balance of payments; inter regional Vs international trade; tariffs and trade control; exchange rate; the foreign trade multiplier. UNIT V: Foreign demand, supply side analysis, opportunity cost, trade and factor prices, implications for developing countries, market entry methods, export procedures & documentations.

Mgt.-510 Brand and Advertising Management 2+0 Sem. I  Unit I: Understanding brands: product versus brand, concept of a brand, brand perspectives. Brand attributes: significance of branding to consumers & firms, selecting brand names  Unit II: Brand awareness, types of brand awareness, preference analysis. Brand image- type of associations, brand identity, brand personality, product and brand positioning. Creating core brand values, 3Cs and positioning strategy. Perceptual mapping. Multi dimensional scaling system.  Unit III: Sustaining brand equity: sources of brand equity, dimensions of brand equity. Managing brands: building branding strategies. Brand extensions and line extensions. Brand evaluation and brand revitalization. Co-branding, umbrella branding, brand licensing and franchising, global branding.  Unit IV: Introduction, nature and purpose of advertising, advertising strategy planning. Advertising goals and objectives. Message strategy: copy writing, copy testing strategy. Media strategy: media budget, media vehicle decisions. 

Mgt.-511 Services Marketing 2+0    Sem. II  Unit I: Introduction to services marketing: Nature, concept and characteristics. Customer involvement in the services process. Targeting customers and managing relationships, complaint handling. Unit II: Positioning a service in the marketplace, Creating the service offering and adding value. Pricing strategies for services, Service promotion.  Unit III: Planning and managing service delivery. Managing service quality. Balancing demand and capacity, managing customer waiting lines and reservations.  Unit IV: Human resource management in service organisations, organising for service leadership, international and global strategies in service management. Technology and service marketing

Mgt.-512 Consumer Behavior 2+0 Sem. I  Unit I: Consumer behaviour: Origin and strategic applications, consumer research.  Unit II: Consumer motivation. Personality and consumer behaviour.  Consumer perception. Consumer learning. Consumer attitude formation and change. Communication and consumer behaviour.  Unit III: Consumers in their social and cultural settings, reference groups and family influence, influence of social class, culture and subculture on consumer behaviour.  Unit IV: Opinion leadership. Diffusion of innovation, diffusion process, the adoption process. Model of Consumer decision making. 

Mgt.-513 Retail Management 2+0 Sem. I  Unit I: Introduction to retailing- definition, concept and overview. Types of retail institutions. Targeting customers.  Unit II: Store location and site selection. Human resource management in retail organization. Retail operations management.  Unit III: Merchandise planning- inventory management and logistics. Inventory valuation. Forecasting and budgeting. Pricing strategy in retailing.  Unit IV: Promotion strategy in retailing. Store design and layout- store and its image, store exterior, store interior, store layout, store display. Visual merchandise and atmospherics. Integrating and controlling the retail strategy.

Mgt.-514 Managing Rural Markets 2+0 Sem. II  Unit I: Nature and magnitude of rural markets in India. Socio-cultural factors in rural marketing. Rural sales organization,  Unit II: Special requirements for marketing in the rural areas with regard to product planning, communication channels, media and messages Unit III: Marketing of agricultural inputs, distribution channels and systems, demand creation and market development, marketing of agri-inputs such as seeds, fertilizers, pesticides and farm machinery.  Unit IV: Marketing of agricultural outputs. Determination of agricultural output and prices with special reference ACP Commission, systems of procurement- role of FCI and other procurement agencies, grading farm products, warehousing and cooperative marketing.

Mgt.-515 Physical Logistics 2+0 Sem. II Unit I: Concept and significance of physicals logistic and distribution system; marketing and physical distribution process, elements of physical distribution system  Unit II: Transportation and its relation to plant location Unit III: Warehousing and inventory; modes of transportation optimum relationship between size and frequency of shipments; transportation model  Unit IV: Cost analysis and logistic system design. organization and management of physical distribution and logistic systems

Mgt.-516 Management of Financial Institutions 2+0 Sem. I Unit 1: Concept of capital market-role of specialized financial institutions and commercial banks. Consideration of bank functions, objectives, policies, organizations  Unit II: Management of primary and secondary reserves cash management and portfolio management; management of loans and advances, credit analysis and control.  Unit III: Tandon Committee and Chore Committee recommendations for Bank Financing. Management of funds and income, deposit and deposit mobilization, profitability analysis of commercial banks, management control and appraisal-transfer price mechanism, performance budgeting  Unit IV: Evaluation of bank performance. Genesis of specialized financial institutions- IDBI, IFCI, ICICI, UTI, NABARD, LIC, SFCs and Sides -a brief overview of their objectives, functions and role, adequacy of capital and strategy of growth.

Mgt.-517 Management Control Systems 2+0 Sem. I Unit 1: Functioning and structure- nature, functioning and objectives of control systems-strategic planning, management control and operational control, organizational relationships in management control Unit II: Behavioral implications, motivation and goal congruence, management control structure- decentralization, responsibility centres-expense, profit and investment centres.  Unit III: Control process, budgeting and budgetary control, types of budgets and their preparation. Installation and evaluation of comprehensive budgeting control system.  Unit IV: Standard costing and budgetary control. Analysis and reporting performance. Special management control situations-service organization, non-profit organizations and control of projects.

Mgt.-518 Management of Financial Services 2+0 Sem. I  Unit 1: Indian financial system – introduction, structure.  Unit II: Non banking finance companies- introduction, RBI Act framework. Asset liability management system.  Unit III: Leasing- concept, classification, significance and limitations. Financial Evaluation. Hire purchase finance and consumer credit- conceptual framework. Financial Evaluation. Factoring and forfeiting. Bill discounting- concepts, advantages.  Unit IV: Housing finance- NHB, system. Refinance schemes, securitisation, mortgage based securitisation, reverse mortgage scheme. Insurance- life and general products and concepts.  Unit V: Mutual funds- concept and classification, advantages and mutual fund performance. Bonds- bond terminology, bond types, Indian bonds market. Issue management intermediaries, activities/procedures, pre-issue and post-issue obligations and requirements. Commodity markets and products. 

Mgt.- 519 Investment Management 2+0 Sem. I Unit I: Investment objectives and constraints, types of investors. Investment analysis and stock exchanges in India.  Unit II: Market efficiency, modern portfolio theory, types of investment products.  Unit III: Security analysis- quantitative and qualitative variables, fundamental and technical analysis techniques, fixed income securities  Unit IV: Portfolio management and performance measurement, derivative products – futures and options. 

Mgt.-520 International Financial Management 2+0 Sem. II  Unit 1: Financial management in a global context. The nature and measurement of exchange rate. Exposure and risk- approach, classification, treatment, interest rate exposure and risk.  Unit II: The international monetary system- exchange rate regimes, IMF and EMU.  UnitIII: The foreign exchange market- structure, transaction types, quotations, arbitrage, pricing, foreign exchange market in India. Financing of foreign trade operations.  Unit IV: Currency and interest rate futures- introduction, contracts, markets, trading, future prices, spot and forward prices, Hedging and speculation. Currency options – terminology, quotations, hedging, pricing models, embedded options and currency options in India. Interest rate FRAs

Mgt.-521 Tax Planning 2+0 Sem. II  Unit I: Concepts and significance of tax planning, tax evasion and avoidance.  Unit II: Tax environment, implications and their impact on financial decision making and enterprise behavior.  Unit III: Fiscal policy and impact of central and state budgets, taxes under the jurisdiction of Union and state governments classification of taxes.  Unit IV: Salient features and main legal provisions of income tax and other acts relating to incentives and concessions. Tax planning for individuals and corporate sector. 

Mgt.-522 Production Planning and Control 2+0 Sem. I  Unit I: Nature and objectives of production planning and control, variables subject to control. Production control for continuous, intermittent and project systems.  Unit II: Learning curve effects, production forecasting and production inventories. Aggregate planning guidelines, graphic and charting methods, mathematical planning models.  Unit III: Scheduling philosophy, scheduling methodology and control techniques.  Unit IV: Development of means to reporting production and comparison of schedule with actual performance development of standards. 

Mgt.-523 Econometrics 2+0 Sem. I Unit I: Introduction – relationship between economic theory, mathematical economics, models and econometrics. Methodology of econometrics. Representation of economic phenomenon, relationship among economic variables, linear and non-linear economic models.  Unit II: Analysis of economic time series components and their interpretation. Ordinary least squares methods of estimation of simple and multiple regression models. The BLUE properties of least squares estimate, tests of significance and confidence intervals. Indirect least square method of estimation.  Unit III: Maximum likelihood estimation. Problems of multicollinearity, heteroscedasticity and auto-correlation. Principal component analysis, use of dummy variables. Generalized Aitkin’s least squares methods of estimation.  Unit IV: Distributed lag models. Estimation from grouped data. Application of computer software for solving practical econometric problems. Simultaneous equation models structural equations, reduced form equations, identification and approaches to estimation. 

Mgt.-524 Cost Control and Value Analysis 2+0 Sem. I  Unit I: Cost control concepts-components, types and control. Budgets-fixed and flexible, cost standards, labour costs, material costs and overhead costs.  Unit II: Analysis of cost variance labour variance, material variance and overhead variance. Cost reporting and correction.  Unit III: Principles and techniques of cost reduction. Basic concepts and value engineering, historical perspectives, functions and value. Job plans, fast diagrams and other value engineering tools.  Unit IV: Behavioral and organizational aspects of value engineering, benefits of value engineering. 

Mgt.-525 Work Study 2+0 Sem. II  Unit I: Work measurement, work simplification or reduction of human effort through simplifying, combing, eliminating or changing processes.  Unit II: Study of process charts, study of symbols including therbligs.  Unit III: Meaning of effecting work simplification through time and motion study.  Unit IV: Development of standard method’s and standard times for all operations. 

Mgt.-526 Operations Management 2+0 Sem. II  Unit I: Planning and organization of operations, operations management concepts  Unit II: Material and equipment inputs, human resource inputs and capital inputs.  Unit III: Directions and control of operations, product and process analysis  Unit IV: Forecasting various control techniques including inventory, quality, maintenance and cost control. Operating environment. 

Mgt.-527 Purchasing and Materials Management 2+0 Sem. II  Unit I: Fundamentals of purchasing and materials management, determinants of right materials  Unit II: Quality specifications and standardization, reliability and inspection, price, service and delivery Unit III: Sources of supply, make or buy decisions, inventory control systems Unit IV: Value analysis/engineering, management of procurement and materials activities.

Mgt.-528 Personnel Management Practices 2+0 Sem. I Unit I: Role of personnel manager in organisation, status and background and personnel managers Unit II: Personnel policies framework, formulation and execution of policies relating to major personnel functions, current development and role of social and demographic factors in personnel functions. Industrialization – its growth implications and problems.  Unit III: Role of industrial psychology in Job analysis and personnel testing. Performance appraisal, training and development, job and work situation and job satisfaction.  Unit IV: Current developments and personnel practices on effective functioning of an organisation.  

Mgt.-529 Human Resource Development 2+0 Sem. I Unit I: Concept, significance and mechanisms of HRD. Line managers and HRD, Developmental supervision, Management development and HRD.  Unit II: Motivational aspects of HRD. Career planning and development, performance management.  Unit III: Executive training- methods and evaluations of training programme.  Unit IV: Organization development (OD) and HRD-components, process and technology of OD, team building.

Mgt.-530 Industrial Relations in India 2+0 Sem. I Unit I: Industrial relations, role of government in IR and industrial conflicts, code of discipline, standing orders, grievance handling Unit II: Mediation, conciliation, adjudication, arbitration, trade unions and industrial relations, collective bargaining, industrial democracy.  Unit III: Labour welfare-concept, nature and types of welfare plans, welfare administration. Welfare legislation -social security administration. Industrial relations in western countries.  Unit IV: Industrial relations in public and private sectors in India. Problems of industrial relations at major industrial towns. 

Mgt.-531 Business Ethics and Indian Management 2+0 Sem. II  Unit I: Societal concept and social responsibility of business: spectrum of social issues-conservation of natural resources, pollution control and other environmental issues.  Unit II: Fair business practices, human resources, consumer and community involvement.  Unit III: Business ethics and unethical behaviour of managers. Ethical code and legal requirements in different areas.  Unit IV: Ethical pressure points, pressure from superiors, comparative conceptual disparity and ambiguous situations. 

Mgt.-532 Industrial and Labour Laws 2+0 Sem. II  Unit I: Concept of labour welfare and role of industrial and labour legislation, safety and welfare legislation Unit II: Factories Act, Workmen’s Compensation Act, Minimum Wages Act, Employees State Insurance Act  Unit III: Employees Provident Fund Act, Employees Family Pension Scheme  Unit IV: Maternity Benefit Act, Payment of Bonus Act, Trade Union Act. Administration and labour laws

Mgt.-533 Farm Business Management 2+0 Sem. I  Unit I: Nature, scope and functions of farm business management  Unit II: Working out existing and alternative farm plans, farm labour  Unit III: Farm capital and its problems, farm machinery and its utilization  Unit IV: Decision making process in farm management, management of other special farm projects like poultry, dairy, fishery, bee-keeping and piggery, farm forecasting and other special managerial problems of farms.

Mgt.-534 Management of Cooperatives 2+0 Sem. I  Unit 1: Nature of cooperative principles, management principles and their applications to cooperative organizations  Unit II: Structure and functions of various types of cooperatives, managerial problems of cooperatives, role of government  Unit III: Financing of cooperatives, staffing and training, price, output and profit policies of cooperatives.  Unit IV: Special problems of cooperatives in agricultural sectors, management practices of successful cooperatives in India.

Mgt.-535 Agricultural Marketing 2+0 Sem. I  Unit I: Advanced study of organization and function of agricultural marketing in India. Market structure and performance, determination of price and marketing margins, distribution Unit II: Warehousing and cooperative marketing; methods of grading of farm product-market grades, magnitude and dimensions of marketed and marketable surplus of agricultural commodities Unit III: Efficiency of marketing, storage, transportation and financial management in agricultural marketing  Unit IV: Perishability, seasonality and processing of different agricultural products, pricing of processed products and demand creation.

Mgt.-536 Strategic Management 2+0 Sem. II Block 1: Overview of Strategic Management  Unit I: Introduction – Concepts in Strategic Management, Strategic Management Process; Corporate Governance, Social Responsibility and Ethics in strategic management, Environment Scanning and Industry analysis 

Block 2: Strategy Formulation and Choice Unit II: Organization appraisal and strategy formulation: organizational dynamics and structuring organizational appraisal, business models and Value chain analysis, Strategy formulation- corporate level strategies and business strategies, Generic Strategies- Types of Strategies, tools and techniques for strategic analysis.  Unit III: Turnaround and Diversification Strategies: Turnaround strategy – Management of Strategic Change, Strategies for Mergers, Acquisitions, Takeovers and Joint Ventures – Diversification Strategy 

Block 3: Strategy Implementation and Control Unit IV: Strategy implementation and control: aspects, structures, design and change: behavioural implementation-leadership, culture, value and ethics, strategic evaluation and control-an overview and techniques of strategic evaluation and control. UNIT V: Strategic issues in managing technology & innovation, entrepreneurial ventures and small businesses, Cases in strategic management

Mgt.-537 Operations Research in Business 2+0 Sem. II Block 1: Introduction to Linear Programming Unit I: Linear Programming: Objective, Assumptions, Formulation of Linear Programming Problem, Data Envelopment Analysis, Graphic Method, Simplex method, Introduction to Dynamic Programming, Transportation and Assignment Problems. 

Block 2: Inventory Control and Waiting Line Models  Unit II: Inventory control Models: Costs Involved in Inventory Management, Types of Inventory, Economic Order Quantity (EOQ) Model, Continuous Review (Q) System, Periodic Review (P) System, and Hybrid System.  Unit III: Waiting Line Models: Waiting Line Problem, Characteristics of a Waiting- Line System, Single- Channel Model, Multiple-Channel Model, Constant-Service Time Model, Finite Population Model, Sequencing and Replacement models. 

Block 3: Decision Making under Risk and Uncertainty Unit IV: Decision making under Risk and uncertainties, Decision problem, Maximax Criterion, Maximin Criterion, Minimax Regret Criterion, Laplace Criterion, Pay off Tables, Decision Trees, Expected Value of perfect Information, stochastic models, neural networks, Markov process.  Unit V: Game Theory – Two -Person Zero-Sum Game, Simulation, Network analysis–PERT& CPM. Financial Engineering

Mgt.-538 Financial Management 2+0 Sem. II Block 1: Financial Management in India Unit I: Meaning, importance, nature and scope of financing in India, business financing in India; classification and credit need in changing business scenario; finance functions, investment financing, Risk and return concept & analysis  Unit II: Business Financing System in India, Money and Capital Markets, Regional and All – India Financial Institutions; venture capital financing and its stages, International financial management.

Block 2: Capital Budgeting Unit III: Features, types and Techniques of capital budgeting decision. Cost of Capital, Leverage analysis, Capital structure. Theory and Policy, Sources of Long and Short term finance, Dividend Theory, Dividend Policy. 

Block 3: Current Assets Management Unit IV: Management of Working Capital, Management of Receivables, Management of cash; Cash budget, Management of collections and disbursement, Investment of Surplus cash.  Unit V: Perspectives and operational aspects of Micro finance: Definition, Scope and importance of Micro Finance, Evolution of Micro Finance in India, Micro Finance credit lending models:- Association model, Community Banking model, Credit union model, Cooperative model, SHG model, Village Banking model.

Mgt.-539 Communication for Management 2+1 Sem. I Block 1: Introduction to Business Communication Unit I: Communication process, barriers to communication, methods of communication, effective communication, assertive communication, types of organisational communication. Listening skills, active listening, barriers to effective listening, Non Verbal Communication 

Block 2: Reading and Writing Skills Unit II: Reading comprehension and techniques, rules of good writing, business letter writing, email writing, crafting messages for electronic media, social media, business blogs, podcasts, employment messages 

Block 3: Oral, Visual Communication and Technical Writing Unit III: Visual presentation, oral presentation skills, conducting business meetings, brainstorming sessions and presentations, public speaking skills, Communicating across cultures, Various forms of scientific writings, theses, technical papers, reviews, manuals, research work, various parts of thesis and research communication Title page, authorship, contents, preface, introduction, review of literature, material and methods, experimental results and discussion, Technical Writing Style and Editing, Writing Introductions & Conclusions, Editing and Proof reading, Writing a review article and book summary 

Block 4: Team and Interpersonal Communication Unit IV: Developing interpersonal skills (transactional analysis), Business Etiquettes, essentials of business conversations. Business meeting agenda and minutes, circulars and sales letters, notices, overview of business proposals  Unit V: Developing self-awareness (Johari Window), solving problems analytically and creatively, introduction to case method of learning, case reading, approaches and analysis

Mgt.-540 Research Methodology for Management 2+1 Sem. II Block 1: Overview of Research Unit I: Meaning, Course Objective, types, and process of research; research methodology in management- exploratory, descriptive, experimental, diagnostic, Problem formulation, setting of Course Objective, formulation of hypotheses, models, types of models, process of modeling.  Unit II: Scales of measurement – nominal, ordinal, interval, ratio, Likert scale and other scales; Primary and secondary data, sources of data, Questionnaire Designing, instruments of data collection, data editing, classification, coding, validation, tabulation, presentation, analysis, development process of scale, identification of variables, variable measurement, variable standardization and dummy variables. 

Block 2: Use of Software for Statistical Analysis Unit III: introduction to multivariate statistical analysis techniques, Multivariate linear regression models, principal component analysis, linear discriminant analysis, factor analysis, evaluation matrices and model diagnostics for regression models.  Unit IV: Logistic regression, decision trees, cluster analysis, random forest, GARCH, CART models, support vector machines, Forecasting techniques (AR, MA, ARMA and ARIMA models) 

Block 3: Introduction to Data Science Unit V: Definition, scope and importance, machine learning, types of machine learning, linear and nonlinear models in machine learning, introduction to deep learning, basic differences in machine learning and deep learning, concept of cloud machine learning, Big data analysis.

Mgt.-541 Computer Applications for Business 2+1 Sem. I Block 1: Basics of Computers Unit I: Concept of Computers- Brief History of Computers, Generation and Its Evolution, Characteristics of Computers, Main Areas of Computers and their Applications; Classification of Computers, Input-Output Devices, Memory Types (Cache, RAM, ROM), Memory Units,  Unit II: System Software and Application Software, Opensource software, introduction to computer languages, Introduction to Operating Systems – Functions, Features and Types., MS Windows and LINUX. Data Base Management System, MS Office (MS Word, MS Power Point, MS Excel, MS-Access and use of various management software Like SPSS, SAS etc. 

Block 2: Business Value of Internet Unit III: The business value of internet, Intranet, extranet and Internet, Introduction to Web page design using HTML, Cloud Computing, Security and ethical challenges: Computer crime – Hacking, cyber theft, unauthorized use at work. Piracy – software and intellectual property. Health and Social Issues, Ergonomics and cyber terrorism 

Block 3: Management Information System Unit IV: The concept of MIS–Definition, importance, Course Objective, prerequisites, advantages and challenges; Information Needs of organization, MIS and Decision – Making. Types/Classification of Information System for organizations; Introduction to Artificial Intelligence (AI), Neural Networks, Fuzzy logical control systems  Unit V: e business/ e commerce: e business models, e commerce processes, electronic payment systems, e- commerce trends with special reference to agri business. Applications of MIS in the areas of Human Resource Management, Financial Management, Production/Operations Management, Materials Management, Marketing Management.

Practical: Computer Exercises

Mgt.-542 Project Management and Entrepreneurship 2+1 Sem. II Block 1: Concept of Project Management Unit I: Concept, characteristics of projects, types of projects, project identification, and Project’s life cycle. Project feasibility- market feasibility, technical feasibility, financial feasibility, and economic feasibility, social cost-benefit analysis, project risk analysis.  Unit II: Network Methods: Meaning, Network Analysis, Critical Path Method (CPM), Programme Evaluation and Review Technique (PERT), Project scheduling and resource allocation. Financial appraisal/evaluation techniques- discounted/non-discounted cash flows; Net present values, profitability index, Internal rate of returns; Cost benefits ratio; Accounting rate of return, Payback period, Project implementation; Cost overrun, Project control and information system. 

Block 2: Introduction to Entrepreneurship Unit III: Concept of Entrepreneurship: Objective, Introduction to entrepreneurship, Entrepreneurial Development Models, Successful Models in Entrepreneurship Intrapreneur, Development of women entrepreneurship with reference to SHGs, Social entrepreneurship  Unit IV: Creativity, Innovation and Entrepreneur: Inventions and Innovation, The Environment and Process of Creativity, Creativity and the Entrepreneur, Innovative Approaches to Entrepreneurship, Business Incubation, Steps and Procedure to start a new business, Business Opportunities in different Sectors 

Block 3: Support System for Agri Entrepreneurship UNIT V: Sources of Financing, Structure and Government Policy Support: Estimating Financial Requirements, Preparation of Detail Project Report, Project Appraisal, Sources of Long Term Financing, Working Capital Financing, Venture Capitalist, Finance from Banking Institutions, Industrial Policy Resolutions in India, Incentives and Subsidies, Schemes for Incentives, Government Organisations like SIDO, DIC, KVIC, NSIC, SIDBI, NABARD and their role, Sick Industries and their Up gradation policy measures

Practical: Case Studies, Group Discussions, Preparation of Business Plan

Mgt.-543 Business Environment 2+0 Sem. II Unit I: Business and its environment: nature, and importance, types of environment, environmental factors, environmental analysis and environmental scanning. Unit II: Economic environment of business: nature and structure of economy. Globalization and WTO- it’s impact on economy. Government policies- industrial policy, monetary policy Unit III: Fiscal policy, union budget. Social Environment: social responsibility of business and business ethics, corporate governance.  Unit IV: Political environment of business. Legal environment. Technological environment- technology development and transfer. 

Mgt.-544 Business Laws and Ethics 2+0 Sem. I Block 1: Indian Legal System Unit I: Introduction to Indian legal system, The Indian Contract Act-1872: Contract meaning, types of contract, essentials of a valid contract, offer and acceptance, capacity to contract, free consent, performance of contract.  Unit-II: Law of Negotiable Instruments: Promissory Notes, Bills of Exchange, Cheques and Bank Drafts, Endorsements, Law of Sale of Goods, Sales of Goods Act-1930-: Sale and agreement to sale, types of goods, Transfer of property in goods, mode of delivery of goods, performance of contract of sales, rights of an unpaid seller.  Unit III: Companies Act-1956: incorporation, commencement of business, types of companies, management of company, Memorandum of Association and Articles of Association, prospectus, winding of companies, 

Block 2: Regulatory Environment for Business Unit IV: Essential Commodities Act, Consumer Protection Act, RTI Act, MRTP Act major provisions and implications. Competition Act-2002, Regulatory environment for International Business  

Block 3: Business Ethics Unit V: Nature and importance of ethics and moral standards; corporations and social responsibilities, scope and purpose of business ethics; Ethics in business functional areas; industrial espionage; solving ethical problems; governance mechanism. implementing business ethics in a global economy

Mgt.-545 Rural Finance 2+0 Sem. II Unit I: Functions, structure and working of rural financial market in India Unit II: Role of rural financing institutions like NABARD, RRBs  Unit III: Credit policies of various financing institutions Unit IV: Agricultural credit policy since independence, innovative financing, intensive financing, village adoption.

Mgt.-546 Management of Strategic Organizations 2+0 Sem. II  Unit I: Concept and significance of strategic organizations, public sector enterprises  Unit II: Sunrise industries, research and training institutions, staffing and training  Unit III: Efficiency criteria, public accountability, motivation  Unit IV: Control and leadership in strategic organizations with special reference to public sector enterprises and developmental agencies.

Mgt.-547 Management of Agro-Industrial Projects 2+0 Sem. II  Unit I: Nature of agro-industrial projects. Formulation of agro-industrial projects – economic, technical and financial feasibility  Unit II: Generation of alternative project ideas and preliminary screening; methods for evaluation and ranking of projects Unit III: Preparation of feasibility report, financing of agro-industrial projects, sources of finance and structure of financial institutions, central and state incentives Unit IV: Implementation of project, organization viability, management control and information system, monitoring and feedback, operational problems in implementation of projects. 

Mgt.-548 Management of Research and Development 2+0 Sem. II  Unit I: Role of research and development activities within business enterprises.  Unit II: Effective management of research and development functions – determining research and development needs of organization  Unit III: Establishing priorities, developing R & D plans and strategies, preparing budgets, characteristics of effective R & D programmes.  Unit IV: Personnel, financial and accounting control, schedule control, project evaluation and corrective action. 

Mgt.-549 Managing E-Business  2+0 Sem. I  Unit I: E-marketing, Digital Marketing, E-commerce and E-business. A Strategic Approach to Digital Marketing. Micro and Macro environment in Digital marketing.     Unit II: Digital Marketing Strategy. Digital marketing mix. E-CRM.  Unit III: Delivering the Online Customer Experience. Interactive Marketing Communications. Unit IV: B2B and B2C Internet Marketing. Security Issues. 

Mgt.-550 E-Commerce Technologies 2+0 Sem. I  Unit I: Introduction to Internet and intranet, www (Network essentials, HTML. Introduction to Protocols and services).  Unit II: Concepts: working, surfing and security on the internet. Web : worldwide web, advantages of web, web terminology, web access using browsers and search engines.  Unit III: Introduction to various E- commerce technologies, E-Commerce transactions. Strategies, issues and remedies.  Unit IV: Study of different types of browsers. Sending and receiving E-Mails. Assessing files with FTP. Viewing and using graphic files. Working with newsgroups, real time chat on internet and intra-net.  Unit V: Selecting an internet service provider. Transfer of information on internet and intranet. Private virtual networks. Net phones. Client server architecture, work load distribution. Application of E-Commerce technologies for business decisions. 

Mgt.-551 Data Management for Decision Makers 2+0 Sem. II  Unit I: Introduction to data and its concepts. Basic concepts. Entities and their attributes, relationship, records and files. Abstraction and data integration.  Unit II: Proposal for DBMS, data independence, components of DBMS, advantages and disadvantages of DBMS. Data models: Relational, Hierarchical and Distributed.  Unit III: Relational Data Model: Relational databases – attributes and domains, relation and their schemes. Relations representation, key relationship, relation operations, integrity rules. Data reliability and authenticity. Entity relationship, data processing and report generation. Data definition, view and queries: types (individual and form based).  Unit IV: Data protection: recovery, concurrency, security, integrity and control of information, data encryption. Debugging and performance evaluation of software, software documentation. Development of online help. Introduction to ERP. 

Mgt.-552 Current Issues in E-Business 2+0 Sem. II  Unit I: Latest developments in the area of e-business/e-commerce and e-governance including technical, legal and behavioural issues.  Unit II: Impact of these issues in the overall business environment and emergence of various opportunities and threats. 

PhD Courses

Mgt.-601 Econometrics for Business 2+1 Sem. II Introduction: Correlation theory, Basic concept of regression analysis, assumptions of regression model, theory of OLS, properties of least square estimates, maximum likelihood, hypothesis testing, interval estimation, prediction in linear regression model. Heteroskedasticity and autocorrelation, multicollinearity, specification errors, selection of regressors, dummy variables, autoregressive and distributed models. Set of regression equations, causality and simultaneity: application. Time series econometrics- stationarity, unit roots and co-integration, error correction model, AR, MA, ARMA, ARIMA processes. Qualitative dependent variables – LPM, Logit and probit models.

Practical: Numerical, Case Studies

Mgt.-602 Research Methods I 2+1 Sem. II Translating problems to research issues: Selection of qualitative vs quantitative research definitions, objectives, research methodologies rationale, sample/sources of data, data collection techniques, Questionnaire designing: use of measurement and scaling techniques, reliability testing. Fieldwork: Data collection, gaining access and entry, ethical considerations, identifying key informants, validation and evaluation of fieldwork, data preparation, field notes and recording. Hypothesis Development and Theoretical Modelling. Business Analytics, Business Intelligence. Types of Business Analytics, Introduction to predictive modelling/analytics. Linear programming, Contemporary applications of marketing research

Practical: Business Analytics Exercise, Case Studies Mgt.-603 Management thought and Comparative Management                     2+1             Sem. II Early contributions to development of management thought. Contributions of important thinkers such as Frederick Taylor, Henry Fayol, Gilbreth, Mary Parker Follett, Elton Mayo, C. I. Barnard, A. P. Sloan, Max Weber and others. Human Relations Approach, Behavioural Science Theorists, Quantitative Approach, Systems Approach, Contingency Approach and Process Approach to management. Need, importance and scope of comparative management. Impact of national and cultural differences on management. Management in different economic systems-Chinese, Japanese, American and Indian. Globalization and management convergence, Managing and developing cross cultural organizations, Hofstede’s cultural theory. Management in public sector and third sector organisations

Practical:Case Studies

Mgt.-604 Research Methods II 2+1 Sem. I Hypothesis testing, Analysis of variance and covariance, Correlation and regression, Discriminant and Logit analysis, Factor analysis, Cluster analysis, Multidimensional scaling and conjoint analysis. Data Mining, Data Mining Methods—Data Dredging, Data Fishing, Data Snooping and Process Mining—Business Process Discovery, Conformance Checking and Model Enhancement. Arena Modelling. Applications of Statistical Softwares like SAS, Modelling with statistical softwares. Report preparation and presentation, International Marketing Research

Practical: Data Mining Exercise, Case Studies

Mgt.-605 Advanced Financial Management                                                           2+0        Sem. I An integrated view of financial decisions, investment decisions and dividend decisions of firm. Dividend policy. Maximizing owners’ wealth and its impact on market price. Retention and dividend decisions. A critical evaluation of dividend policies of Indian firms. Financial structure of firm. Financing Decisions and valuation of firm. Appraisal of valuation formula, optimum financing decisions under conditions of certainty, risk and uncertainty. 

Mgt.-606 Knowledge Management 2+0 Sem. I The Knowledge Economy: Leveraging Knowledge, Data-Information knowledge-Wisdom relationship, organizational knowledge, characteristics and components of organizational knowledge –Building knowledge societies- Measures for meeting the challenges of implementing, KM programmes. Knowledge Management and Information Technology: Role Information Technology in Knowledge Management Systems, Knowledge Management tools, Creative effective Knowledge Management Systems through Information Technology, ERP and BPR, Data Warehousing and Data Mining. Future of Knowledge Management and Industry perspective: Companies on the road to knowledge management, Knowledge Management in Manufacturing and service industry, challenges and future of Knowledge Management. The Knowledge Process: Universal appeal, Stages of KM Process, Knowledge Capital vs physical capital, Customer Relationship Management, Business Ethics And KM, The Promise of Internet and the Imperatives of the new age. Implementation of Knowledge Management: Discussion on RoadBlocks to success, Business Intelligence and Internet platforms, web Portals, Information Architecture: A three-way Balancing Act, KM, the Indian experience, Net Banking in India. –Role of knowledge Management in Organisational Restructuring. -The Mystique of a Learning Organisation. Mgt.-607 Management Information and Control Systems                                        2+0      Sem. I Management information systems – perspectives, management information needs, purpose, scope, design of management information systems, need for control, implementing management information systems, problems and pitfalls, managerial interference, technology and foundation of management information systems. Management Control Systems profit planning and control, sales, production and expenses, performance reports for management control Mgt.-608 Entrepreneurship and Corporate Governance                                     1+0          Sem. II Nature of Entrepreneurship: Concept, knowledge, skills requirement and functions; characteristic of successful entrepreneurs; scenario in India and Abroad, entrepreneurship process; factors impacting emergence of entrepreneurship; managerial vs. entrepreneurial approach and emergence of entrepreneurship, Risk Reduction strategies. Starting the venture: generating business idea – sources of new ideas, methods of generating ideas, SWOT Analysis, environmental scanning, competitor and industry analysis; feasibility study – market feasibility, technical/operational feasibility, financial feasibility; drawing business plan; preparing project report; presenting business plan to investors. Functional plans: marketing plan – marketing research for the new venture, steps in preparing marketing plan, contingency planning; organizational plan – form of ownership, designing organization structure, job design, manpower planning; Financial plan – cash budget, working capital, proforma income statement, proforma cash flow, proforma balance sheet, break even analysis. Sources of finance: debt or equity financing, commercial banks, venture capital; financial institutions supporting entrepreneurs, Government Grants and Subsidies, Entrepreneurship Promotion Schemes of Department of Industries (DIC), KVIC, SIDBI,NABARD, NSIC, APSFC, IFCI and IDBI etc. ; legal issues – intellectual property rights patents, trademarks, copy rights, trade secrets, licensing; franchising. Necessity for Business Ethics- Salient Issues in Ethics and Commerce- Shadow Economy – Basic Principles in Ethics –Corporate Climate and corporate climate audits – Political Issues – Nature and theory of Ethics, Corporate Governance- Historical perspective and issues of Corporate Governance –Corporate Governance mechanisms – Corporate Governance Models, – The confederation of Indian Industry’s initiative.; Corporate Social Responsibility Mgt.-609 Advanced Accounting Theory and practice                                             2+0        Sem. I Accounting theory and accounting profession, accounting objectives, concepts, measurements and structure of accounting theory, international accounting standards, concepts of income reporting. Theoretical evaluation of revenues and expenses, gains and losses, business income and price changes. Valuation of assets, depreciation and human resource accounting. Company accounts, allotment, transfer and forfeiture of shares. Appropriation of profit, acquisition, amalgamation and absorption of business, reconstruction.  Mgt.-610 Communication for Management Teachers                                            0+2       Sem. I

Practical: Management education- Action gaps in education and latest developments and required skills. Communication: Active listening, group communication, Language process. Presentation on readings- recorded and graded: Oral presentation & computer assisted presentations. Theory and techniques: Didacticism, Group work & discussion method, Simulation, facilitation skills and styles for experiential learning. Emotional perspective in teaching. Learning in management education: Experiential learning, Action Learning, Group learning, Simulation and games, Role Play, Teaching and learning through Electronic Media. Case method of teaching: Writing a case and teaching note, Critiquing a research article

Mgt.-611 International Financial Management                                                      2+0          Sem. II Financial problems of multinational corporations in different environment. Evaluation of direct investment opportunities and financial planning and control of multinational corporations. Criteria for selection of investments, outlets in foreign countries. Multinational capital budgeting, working capital management, sources and instruments of international finance planning; subsidiaries, financial structure. Consolidation of financial reports of subsidiaries and parent corporations. Financial problems of joint ventures. Management of international fund movements Mgt.-612 Financial Reporting                                                                                 2+0             Sem. II Financial reports – general and special purpose. Regulations regarding disclosures of public sector enterprises, nature of disclosures, standards for disclosures, accounting problems of disclosure. Financial management – reports of board of Directors, Chairman’s speech, supplementary statements, schedules, footnotes etc. Disclosure of non-financial information. Disclosure of multi-unit and diversified firms, financial disclosures of Indian companies Mgt.-613 Statutory Cost and Management Audit                                               2+0               Sem. I  Auditing philosophy, audit objectives and techniques, principles of auditing, methodology of audit, audit programme design, audit of cash and trading transactions, audit of impersonal and personal ledgers, balance sheet audit, verification and investigation of assets. Rights, duties and responsibilities of an auditor. Independence in audit, concentration of audit, statistical sampling techniques and auditing. Cost audit-principles and procedure, audit and internal control, audit reporting problems. Management audit – problems in developing performance standards, management audit procedures and reporting on management audit Mgt.-614 Portfolio Management                                                                        2+0               Sem. II Concepts of portfolio management, strategy of risks and returns, different approaches to portfolio management, personal portfolio management. Portfolio management of investment companies, trusts, commercial banks, development institutions, insurance companies and pension funds. Role of computer in portfolio management Mgt.-615 Advanced Marketing Management                                                     2+0                 Sem. I  Innovative marketing. Marketing information. Marketing Productivity. Product and Service Analytics.  Price analytics.  Distribution analytics.  Sales Analytics. Model building for analysis and interpretation of marketing data.  Deterministic optimising models.  Stochastic process models.  Experimental designs.  Discriminant and canonical analysis, Factor and cluster analysis.  Mgt.-616 Marketing Strategy                                                                             2+0                Sem. II Market-driven strategy. Principles of Marketing Planning. Corporate, Business and marketing strategy. Markets and competitive space. Forecasting. Strategic market segmentation. Market targeting and Strategic Positioning.  Strategic Brand management. Value-Chain strategy. Pricing strategy. Promotion strategy. Implementation of marketing strategies- organization system, testing a plan, performance analysis, efficiency control and marketing audit. Mgt.-617 Retail and Wholesale Management                                                2+0                  Sem. I  Brief introduction to marketing channels, concept of wholesaling, functions of wholesaler, types of wholesalers, trends in wholesaling. Introduction to retailing. Retail models and theories of retail development. Types of retail institutions. Strategic planning in retailing, targeting customers. Store location and site selection. Human resource management in retail organizations. Merchandise planning – Inventory management and logistics. Pricing strategy in retailing. Store atmospherics, store layout, design and visual merchandising. Promotion strategy in retailing. Innovation and change, emerging trends in retailing Mgt.-618 Marketing Legislation in India                                                          2+0               Sem. II Various central and states statutes and legislation. Evolution of various governmental regulations. Selected statutes such as MRTP Act, Essential Commodities Act. Quality, Price and Distribution Control Legislation, Pure Food Legislation, Trade Mark, Copyright and Patent Legislation. Mgt.-619 Financial Strategies for Marketing Operations                                2+0                  Sem. I Analytical and creative approach to financial dimensions of marketing decisions. Setting financial objectives of marketing functions in an organization, marketing investment and management. Financial analysis of decisions involving product service expansion, contraction and substitution, product service development, credit sales analysis, analysis for pricing decisions, financial aspects of promotion, sales force management and other marketing operations. Mgt.-620 System Analysis                                                                              2+0                  Sem. II An overview of systems types, purposive systems, man-made systems, cybernetics and systems models, control and analysis of hierarchical systems, adaptive systems and learning models. Control theory of social and economic systems, mathematical models, decision frame work for systems evaluation, criteria for evaluating public planning programme and budgeting systems Mgt.-621 Project Management with PERT and CPM                                     2+0                   Sem. II  Developing project network, time estimates and their distributions, basic scheduling computations, variations of basic scheduling computations, scheduling activities to satisfy resource constraints, time- cost trade-off procedures. An introduction to network cost control. PERT-statistical approach, critical path methods. Mgt.-622 Inventory Management                                                                   2+0                    Sem. I Various types of inventory systems, maintaining smooth supply of raw-materials and finished products for production and marketing. Structure of optimal inventory policies, deterministic and stochastic models. Planning horizon theorem, parametric production planning, stochastic ordering, single critical level policies, myopia policies, Bayesian models, dependence of optimum policies in various parameters.

Mgt.-623 Advanced Organisational Psychology                                         2+0                    Sem. I Introduction to organisational psychology, Research methods and statistics is study of organizational psychology. Productive behaviour in organisations, Job satisfaction and organisational commitment. Occupational stress- approaches and terminology, occupational stress models, workplace stressors, reducing impact of workplace stressors. Theories of motivation and application in modern times. Leadership and influence processes- Modern theories of leadership. Introduction to group behaviour- stages of group development, the impact of groups on individuals. Group effectiveness, Intergroup behaviour in organizations. Organisational culture- models of organizational culture.

Mgt.-624 Organisational Development                                                        2+0                   Sem. II Organisational development: concept, values, assumptions and beliefs. Foundations of organisational development – models and theories of planned change, organisational development process and action research. Organisational development interventions – team interventions, team formation and work groups, formal group team building meeting, process consultation, gestalt approach to team building, intergroup and third-party peace-making interventions, comprehensive interventions, organisations minor interventions, partnering and structural interventions. Sociotechnical system, self-managed teams, MBO, parallel learning structure. Issues in consultant – client relationships. Power and politics. Fundamental strengths and future of organisational development. 

Mgt.-625 International Human Resource Management                             2+0                    Sem. I International human resource management- concept, importance and approaches. Difference between domestic and international HRM, international HR activities, International human resource planning, global staffing practices, recruitment and selection for international assignments. International HR training and development- designing of training for overseas assignment. International HR compensation system – objectives, factors affecting international compensation system, approaches, handling international taxation and designing a competitive expatriate compensation package. Multinational performance management, management of expatriates, expatriate re-entry.

Mgt.-626 Advances in Business Ethics                                                      2+0                      Sem. I Business ethics – an overview, concepts and theories. Ethical dilemmas- sources and their resolution. Ethical decision making in business. Globalization and business ethics. Creating a modern ethical organization. Corporate ethics- good governance, investor rights, privileges, problems and protection. Corporate social responsibility, Ethics of consumer protection. Environmental ethics. Role of various agencies in ensuring ethics in modern business. Ethics and International business. Ethical Issues in human resource management. 

Mgt.-591 Seminar 1+0 Sem. I Mgt.-595 Summer Internship 0+4 NC Sem. II Mgt.-599 Project Work 0+10 NC Sem. I / II

Mgt.-691 Seminar I                                                                     1+0                    Sem. I Mgt.-692 Seminar II                                                                 1+0                    Sem. II Mgt.-699 Doctoral Research                                                    0+75 NC            Sem. I / II

Undergraduate Courses

ABM-201 Food Business Management                                    2+0                            Sem. II Introduction to food, food business and food business management, Food Business. Present status of food industry in India. Current market size and future potential Key drivers for growth. Recent advances in food processing, Quality management in food industry- Food Safety and standards (ISO and Codex). Food traceability. Food Packaging and Labelling. Logistics management at different stages of marketing the food products. Food business environment and policy. IPR in Food Industry, Entrepreneurship opportunities in food business. Innovation in food business at domestic and International, Food Business Marketing. Food business Government, Regulations/Guidelines for food sector. Institutions enabling food processing sector, Food Safety and Standards Authority of India. ABM-202 Value Chain and Retail Management in Agribusiness              2+1            Sem. II Meaning of value and value chain. Concept of value chain. Difference between supply chain and value chain. Components of value chain. Financing of agricultural chain. Market linkages in value chain. Porters value chain. Introduction to Retail Management. Retailing in India. Types of retailers. Retail formats. Online and offline retailing. Organized and unorganized retailing. Retail location and layout. Retail strategies. Store management. Merchandise and inventory management. Retail marketing mix, role of IT in retail management. E­tailing. Practical:Case study presentation and Discussion on above topics. Visit of retail formats. Visit to processing units, logistic, godowns, warehouses etc.

ABM-203Introduction to Commodity Markets2+1                     Sem. II History and evolution of commodity markets. Marketing of food grains cereals and pulses, production, consumption, marketable surplus. Marketing of commercial crops: tea, cotton, oilseeds, spices, supply and demand. Marketing practices, market structure, marketing channels and price spread organizations and institutions, Commodity Boards and their activities. Marketing of horticultural crops Fruits, vegetables and flowers – demand, supply and utilization, marketing practices, NHB, NHM, APEDA. Role of commodity exchanges- difference between national and regional exchanges. Meaning and types of market participants Hedgers, Speculators, Arbitragers. Derivatives market meaning, functions and limitations. Types of derivatives – options, forward, futures. Factors influencing spot and futures markets. Trading strategies. Pricing of futures. Operational mechanism of commodity markets. Settlement process and delivery mechanisms. Strategies using options to hedge risks, long and short positions. Role of banks and warehousing in commodity markets  Practical: Compilation of basic statistics an area, production, productivity, consumption, export and import of selected crops. Estimating growth. Visit toGrain Market, Futures pay-offs calculation. Pricing of derivatives.

ABM-301  Agri-input Marketing Management                                     1+1                   Sem. I  Theory: Agricultural input marketing -meaning and importance; Agricultural Inputs and their types -farm and non-farm, role of cooperative, public and private sectors in agri input marketing. Seed Marketing: Importance, Types of seeds, Demand and supply of seeds; agencies involved in Seed marketing, distribution, export import of seeds; Role of NSC and State Seed Corporation. Government policy on seed marketing. Fertilizer Marketing: Production, export-import, supply of chemical fertilizers. Demand /consumption, regional disparity in consumption, pricing policy; subsidy on fertilizers; marketing system – marketing channels, Agencies involved in fertilizer marketing- Public, Private, Co-operative sectors. Problems in distribution. Plant Protection Chemicals: Plant Protection Chemicals- Production, export/import, consumption, marketing channels. Electricity/Diesel Oil- distribution, pricing of electricity for agriculture use; subsidy on electricity. Farm Machinery and Implement: Production, supply, demand, distribution channels of farm machines; Agencies involved in distribution of agro- machineries and implements. Meaning and importance of Land reforms and tenancy in agriculture, ceiling, elasticity, pricing. Labor markets productivity, heterogeneity, wage differentials-skill differentials. Credit: importance, types and sources. IT applications in agri- input marketing. Practical:Input Market Analysis, Primary and Secondary Survey of input use, Exercise on Market Segmentation,  Case Study on Product Management, Channel Management in Agri input, Case Study on Brand Management, Designing Communication and Promotion Measures -Seed, Designing Communication and Promotion Measures -Fertilizer, Designing Communication and Promotion Measures Plant Protection Chemicals, Designing Communication and Promotion Measures Agricultural Machinery and Implements, Market Research -Seed, Market Research -Fertilizers, Market Research-Plant Protection Chemicals, Market Research Farm Machineryand Implements, Formulation of Marketing Strategy Report Presentations.

ABM-302    Rural Marketing Management               2+1                             Sem. II Theory:Nature and Scope of Rural Marketing, Definition and Scope of Rural Marketing. Rural Market in India Size and Scope. Problems of Rural Market. Constraints in Rural Marketing and Strategies to Overcome Constraints. Rural Consumer vs. Urban Consumers-A Comparison, Characteristics of Rural Consumers. Rural Market Environment:(a) Demographics Population, Occupation Pattern, Literacy Level(b) Economic Factors -Income Generation, Expenditure Pattern, Rural Demand and Consumption Pattern, Rural Market Index, Land Use Pattern;(c) Rural Infrastructure –Rural godowns/warehousing, Electrification, Roads. Consumer behaviour: meaning and importance, Rural Consumer Behavior: Meaning, Factors Affecting Rural Consumer Behaviors-Social Factors, Cultural Factors, Technological Factors, Lifestyle, Personality. Rural marketing strategies: Relevance of Marketing Mix for Rural Market/Consumers. Product Strategies- Rural Product Categories-FMCGs, Consumer Durables, Agriculture Goods and Services; Importance of Branding, Packaging and Labeling. Nature of Competition in Rural Markets, the Problem of Fake Brands. Rural market segmentation –occupational segmentation. Sociological segmentation, Thomson rural Market Index, MICA rural marketing ratings and Lin Quest Data. Pricing Strategies and Objectives, pricing policies-innovativepricingmethodsforruralmarkets.PromotionalStrategies.Segmentation, Targeting and Positioning for Rural Markets. Distribution Strategies for Rural Consumers: Channels of Distribution HAATS, Mandis, Public Distribution System, Co-operative Society, Distribution Models of FMCG, Model for Rural Markets. (Case Study Based). Communication Strategy: Challenges in Rural Communication, Developing Effective Communication, Determining Communication Objectives, Designing the Message, Selecting the Communication Channels. Creating Advertisements for Rural Audiences. Rural Media-Mass media, Nonconventional Media, Personalized Media. Innovative Distribution Channels like ITCE-choupal, Godrej Adhar, HUL Shakti. Rural Retail Markets: Understanding the rural retail environment, Emergence of modern retail markets in rural areas. Principles of Innovation for Rural Market Need for Innovation in Rural Market, Role of Government & NGOs in Rural Marketing. Practical:Studying rural marketing environment, Rural marketing Research Process of Research in Rural Markets, Sources and Methods of Data Collection, Data Collection Approaches in Rural Markets. Corporate Sector in rural marketing, Rural Specific Promotion Media and Methods. Field visits orcase studies: Understanding the Rural Market-A Practical Approach Case Studies.

ABM-303      Agribusiness Project Management 2+1                        Sem. II Theory: Meaning and definition of project, general features of projects, importance and objectives of project analysis. Categories of projects based on various criteria. Project cycle, stages of project cycle – conception, formulation, appraisal, implementation, monitoring and evaluation. Project formulation-market and demand feasibility, Technical feasibility, financial feasibility and ecological feasibility. Costs and benefits of agribusiness projects, comparing costs and benefits of agribusiness projects.  Social cost benefit analysis and rationale for SCBA. Externalities – meaning and definition, positive externalities, negative externalities and internalization of externalities, divergence between social costs and benefits of a project. Criteria for appraising projects–Undiscounted measures of project worth – Accounting Rate of Return (ARR), ranking by inspection, payback period, proceeds per rupee of outlay and average annual proceeds per rupee of outlay. Time value of money – compounding and discounting, choice of discount rate. Discounted cash flow measures of project appraisal – Net Present Worth (NPW), Benefit-Cost Ratio (BCR) and Internal Rate of Return (IRR). Risk and uncertainty. Sensitivity analysis, general kinds of sensitivity analyses,  Project management – meaning, importance and triple constraint.  Project management structures – functional organization, project organization and matrix organization – meaning, advantages and disadvantages. Project Rating Index (PRI), Work Breakdown Structure (WBS), Network analysis-CPM and PERT. Project financing – sources of financing a project. Business incubators – definition, types and their benefits. Project control – monitoring time performance (Gantt Charts, Control Charts), performance index and per cent complete index. Project audit and project closure. Practical:Generation of agribusiness project ideas, project proposals in agribusiness sector (private and public), exercises on feasibility studies and formulation of detailed project proposals. Investment analysis – undiscounted measures and discounted measures of project worth. Review of case studies pertaining to management of agribusiness project.

ABM-404 Agribusiness Student Project 0+10                         Sem. I The students have to undertake a project work on organizational/managerial/institutional/ operational aspects related to Agri-business enterprises, Co-operative enterprises, financial and agri-marketing institutions and other related areas.The Project Work has the definite objectives: To equip the students to identify and analyze the organizational, managerial and operational problems of various organizations involved in socio-economic development activities; To train the students in the collection, classification, tabulation, analysis, presentation and interpretation of data and; To assist the students to acquire the report writing skills The first two weeks, review of relevant literatures and identify the topic for project work in consultation with the project guide/teacher. Then the student shall make a presentation of the project proposal before an Evaluation Committee for approval. The presentation has to cover the statement of the problem, objectives, sampling design, techniques of data collection and analysis. After the project work is over the student has to submit the project report in the prescribed format. The committee constituted for the purpose will evaluate the work. ABM-405 Entrepreneurial Development Programme 0+2                            Sem. II                         ABM-406 Preparation of Business Plan                                      0+4                          Sem. II The students will prepare business plans for Agriculture and rural development businesses for Co-operatives/SHGs/Farmer Producer Companies/Local Self-governments/ State level Institutions /startups/other existing enterprises. The activities will encompass business environment scanning, assessment of financial, technical, social, environmental and economic sustainability and feasibility of the business plan, Network analysis and reporting in the standard format to suit the funding agencies. ABM-407 Industrial attachment                                               0+10                       Sem. II

1. Orientation 
2. Internship / Industrial attachment in Agribusiness and allied enterprises /Regulated markets/Commodity Boards /Organized Retail Markets/Commercial Banks/ Regional Rural Banks/Co-operatives/ Producer Companies.
3. Report Writing and Evaluation

Postgraduate Courses

ABM-501 Principles of Management and Organizational Behaviour      3+0 Sem. I Block 1: Basic Concepts of Management Unit I: Introduction to Management: Nature, Scope and Significance of Management, Evolution of Management Thought, Approaches to Management, functions and skills of a manager Unit II: Management functions: Planning – Types, Steps, Objective, Process, Strategies, Policies, MBO, and Organizing – Structure & Process, Line, Staff, Authority & Responsibility, Staffing – Recruitment and Selection, Directing – Training, Communication & Motivation, Controlling- Significance, Process, Techniques, Standards & Benchmarks, and Management Audit.

Block 2: Insights about Organizational Behavior Unit III: Nature, Scope and Significance of Organizational Behaviour, Foundations of Individual behaviour – Emotions, Personality, Values, Attitudes, Perception, Learning and individual decision making, Motivation- Types of motivation, theories of motivation, motivational practices at workplace, managing stress and work life balance, Unit IV: Group dynamics- types of groups, group formation, Group decision making, team building and developing collaboration, leadership styles and influence process; leadership theories, leadership styles and effective leader.

Block 3: Organisational Dynamics Unit V: Understanding and managing organisational culture, power and political behaviour in organisations, conflict Management, negotiation, managing organizational change, concept of organisational development.

ABM-502 Managerial Accounting and Control 2+1  Sem. I Block 1: Financial Accounting Unit I: Financial Accounting- Meaning, Need, Accounting principles: Accounting Concepts and Conventions; Branches of Accounting, Users of Accounting information, Advantages and Limitations of Financial Accounting, Accounting Standards. Unit II: The Double Entry System- Its Meaning and Scope, The Journal, Cash Book, Ledger, Trial Balance, Trading Account Profit and Loss Account, Balance Sheet, entries and adjustments of different heads in different Books and Accounts, Introduction of Company Accounts, Use of Accounting Software.

Block 2: Managerial Accounting Unit III: Management Accounting-Meaning, Functions, Scope, Utility, Limitations and Tools of Management Accounting, Analysis of Financial Statements- Ratio, time series, common size and Du pont Analysis, Comparative and Common Size Statements, Cash Flow and Fund Flow Analysis.

Block 3: Cost Accounting  Unit IV: Cost Accounting–Nature, Course, Significance of Cost Accounting; Classification of Cost, Costing for Material Labor and overheads; Marginal Costing and cost volume profit Analysis- Its Significance, Uses and Limitations; Standard Costing – Its Meaning, Uses and Limitations, Determination of Standard Cost, Variance Analysis-Material, Labor and Overhead.

Unit V: Budget and Budgetary Control- Meaning, Uses and Limitations, Budgeting and Profit planning, Different Types of Budgets and their Preparations: Sales Budget, Purchase Budget, Production Budget, Cash Budget, Flexible Budget, Master Budget, Zero Based Budgeting. Mergers and Acquisition, Tax System- GST

Practical: Numerical, Case Studies

ABM-503 Applied Agribusiness Economics   2+0 Sem. I Block 1: Overview of Managerial Economics Unit I: Scope of managerial economics, objective of the firm and basic economic principles; mathematical concepts used in managerial economics. Introduction to behavioral economics Unit II: Indifference curves and budget sets – Demand analysis – meaning, types and determinants of demand; demand function; demand elasticity; demand forecasting-need and techniques. Block 2: Production, Cost and Supply Analysis Unit III: Production, cost and supply analysis- production function, Multi period production and cost least-cost input combination, factor productivities and returns to scale, cost concepts, cost output relationship, short and long-run supply functions Unit IV: Pricing-determinants of price – pricing under different market structures, pricing of joint products, pricing methods in practice, government policies and pricing. Price discrimination (First, Second and Third level)

Block 3: Macroeconomics Unit V: The national income; circular flow of income: consumption, investment and saving: money-functions, factors influencing demand for money & supply of money; inflation; economic growth; business cycles and business policies; business decisions under certain and uncertain situations

ABM-504 Human Resource Management for Agricultural Organizations      2+0 Sem. II Block 1: Introduction to Human Resource Management Unit I: Strategic Human Resource Management, Human Resource Planning-Nature and Significance, Job Analysis and talent management process, Job Description, job Specification, Job enlargement, Job enrichment, Job rotation Unit II: Recruitment and Selection Process, Induction, Training and Human Resource Development-Nature, Significance, Process and Techniques, e- recruitment, use of Big Data for recruitment, use of Artificial Intelligence and machine learning tools in recruitment practices Career planning and Development Internal mobility including Transfers, Promotions, employee separation. Unit III: Performance Appraisal–Significance and methods, Compensation management, Strategic pay plans, Job Evaluation, Wage and Salary Administration; Wage Fixation; Fringe Benefits, Incentive Payment, bonus, and Profit Sharing

Block 2: Industrial Relations Unit IV: Role and Status of Trade Unions; Collective Bargaining; Worker’s Participation in Management, employee retention. Quality of work life, employee welfare measure, work life balance, Disputes and Grievance Handling Procedures; Arbitration and Adjudication; Health and Safety of Human Resources;

Block 3: Ethical and Global Issues in HRM Unit V: Ethical issues in HRM, Managing Global Human Resources, Managing Human Resources in Small and Entrepreneurial firms, Human Resources accounting, Human Resources outsourcing. HR Information System, Human Resource Metrics and Workforce Analytics, Future trends in workforce technologies.

ABM-505 Production and Operations Management      2+0 Sem. II Block 1: Introduction to Production and Operations Management Unit I: Nature Concept and Scope of Production and Operations Management; Factors Affecting System; Facility location, Types of Manufacturing Systems and Layouts, Process Selection and Facility Layout, Layout Planning and Analysis, Forecasting  Unit II: Operations Strategy: Operations Strategy, Competitive Capabilities and Core Competencies, Operations Strategy as a Competitive Weapon, Linkage between Corporate, Business, and Operations Strategy, Developing Operations Strategy, Elements or Components of Operations Strategy, Competitive Priorities, Manufacturing Strategies, Service Strategies, Global Strategies and Role of Operations Strategy Unit III: Productivity Variables and Productivity Measurement, Production Planning and Control, Mass Production, Batch Production, Job Order Manufacturing, Product Selection, Product Design and Development, Process Selection, Capacity planning.

Block 2: Inventory Management Unit IV: An Overview of Inventory Management Fundamentals, Determination of Material Requirement, Safety Management Scheduling, Maintenance Management Concepts, Work Study, Method Study, Work Measurement, Work Sampling, Work Environment, Production Planning and Control (PPC) Industrial Safety, human-machine interface, types of interface designs. Cloud operations management.

Block 3: Quality Management Unit V: Quality Assurance, Accepting Sampling, Statistical Process Control, Total Quality Management, ISO standards and their Importance, Introduction to re-engineering, value engineering, check sheets, Pareto charts, Ishikawa charts, JIT Pre-requisites for implementation Six Sigma, Lean Management, Reliability Engineering, Safety Engineering, Fault Tree Analysis.

ABM-506 Agricultural and Food Marketing Management- I     2+0  Sem. I Block 1: Overview of Marketing Management Unit I: Introduction and Concept/ philosophies of Marketing Management; Product Management: The product, The product mix, Product line extensions, Product line deletions, Branding products, The advantages and disadvantages of branding, Branding decisions Brand loyalty models, Homogenous first-order Markov models, Higher-order Markov models Packaging, The functions of packaging, Packaging technology, Recent developments in packaging

Block 2: Pricing Decisions Unit II: Pricing objectives, the laws of supply and demand, Elasticity of demand Cross-price elasticity of demand, Practical problems of price theory, Cost – revenue – supply relationships, The meaning of price to consumers, Price as an indicator of quality, Pricing strategies, Cost-plus methods of price determination, Breakeven analysis, Market-oriented pricing, Psychological pricing, Geographical pricing, Administered pricing

Block 3: Channel Management and Physical Distribution Unit III: Channel decisions in relation to marketing strategy, The value of middlemen, Key decisions in channel management, Types of distribution system, Marketing to middlemen, Power and conflict in distribution channels, Physical distribution, Customer service levels, Developing a customer service policy, The total distribution concept, Warehouse management, Inventory management, Calculating the economic order quantity, Transport management, Technological advances in physical distribution, Vehicle scheduling and routing, Fixed and variable routing systems, Vehicle scheduling tools, Vehicle scheduling models, Computer-based vehicle scheduling

Block 4: Marketing Communications Unit IV: The nature of marketing communications, Setting marketing communication objectives, Factors influencing the communications mix, the marketing communications mix, Advertising, Sales promotion, Public relations, Personal selling, Digital Marketing, Mobile Marketing, Social Marketing and Social Media Marketing, Training the sales force, Change agents, Selecting the media, Establishing the promotional budget, Monitoring the effectiveness of marketing communications Unit V: Marketing Costs and Margins: Assessing the performance of a marketing system, Marketing efficiency and effectiveness, Operational efficiency, Pricing efficiency, Identifying marketing costs and margins, The reference products concept, Handling costs, Packaging costs, Transport costs, Storage costs, Processing costs, Capital costs.

ABM-507Agricultural and Food Marketing Management- II    2+0  Sem. II Block 1: Agricultural and Food Marketing Unit I: The importance of agricultural and food marketing to developing countries, the marketing concept and marketing systems, Marketing sub-systemsMarketing functions, Links between agriculture and the food industry, Agricultural and food marketing enterprises, Marketing boards in developing countries, Co-operatives in the agriculture and food sectors, Control and management of secondary co-operatives, The weaknesses of co- operatives, Selling arrangements between co-operatives and their members Unit II: Market Liberalization: Economic structural adjustment programmes, Macro- economic stabilization, The role of the state in liberalized markets, Strategies for reforming agricultural marketing, Obstacles to be overcome in commercialization and Privatization of agricultural marketing, Dealing with accumulated deficits, Encouraging private sector involvement in agricultural marketing, Impediments to private sector participation in agricultural markets, impact of the macro-economic environment on private traders, Government action to improve private sector performance

Block 2: Marketing Strategy, Planning and Control Unit III: Marketing Strategy, Planning and Control: Strategy, policy and planning, Strategic business units, The need for marketing planning, The process of marketing planning, Contents of the marketing plan, Monitoring, evaluating and controlling the marketing planning, Marketing controls, Marketing plan control, Efficiency control Unit IV: New Product Development: The impetus to innovation, New product development processThe adoption process, The effect of products characteristics on the rate of adoption, Buyer behavior: The influences on buyer behavior, Exogenous influences on buyer behavior Endogenous influences on buyer behavior, The consumer buying decision process, Buyer behavior and market segmentation, Lifestyle segmentation, Organizational markets Industrial markets, Industrial buyer characteristics

Block 3: Commodity Marketing Unit V: Stages in a commodity marketing system, Grain marketing, Challenges for grain marketing systems, fruits and vegetables, Livestock and meat marketing, Poultry and eggs marketing, marketing of fresh milk

ABM-508 Agri Supply Chain Management   2+0 Sem. I Block 1: Overview of Supply Chain Management Unit I: Supply Chain: Changing Business Environment; SCM: Present Need; Conceptual Model of Supply Chain Management; Evolution of SCM; SCM Approach; Traditional Agri. Supply Chain Management Approach; Modern Supply Chain Management Approach; Elements in SCM. Innovations in Global Agri-SCM Unit II: Demand Management in Supply Chain: Types of Demand, Demand Planning and Forecasting; Operations Management in Supply Chain, Basic Principles of Manufacturing Management. SCM Metrics/Drivers and Obstacles

Block 2: Procurement Management in Agri. Supply Chain Unit III: Purchasing Cycle, Types of Purchases, Contract/Corporate Farming, Classification of Purchases Goods or Services, Traditional Inventory Management, Material Requirements Planning, Just in Time (JIT), Vendor Managed Inventory (VMI).

Block 3: Logistics Management Unit IV: History and Evolution of Logistics; Elements of Logistics; Management; Distribution Management, Distribution Strategies; Pool Distribution; Transportation Management; Fleet Management; Service Innovation; Warehousing; Packaging for Logistics, Third-Party Logistics (TPL/3PL); GPS Technology Unit V: Concept of Information Technology: IT Application in SCM; Advanced Planning and Scheduling; SCM in Electronic Business; Role of Knowledge in SCM; Performance Measurement and Controls in Agri. Supply Chain Management- Benchmarking: introduction, concept and forms of Benchmarking. Case Studies on the following:(a) Green Supply Chains (b) Global Supply Chains (c) Coordination in a SC. Value of and distortion of information: Bullwhip effect (d) Sourcing and contracts in SC (e) Product availability with uncertain demand (f) Inventory planning with known /unknown demand (g) Cases from FAO/IFPRI etc

ABM-509 International Trade for Agricultural Products         2+0 Sem. II Block 1: Introduction to International Trade Unit I: International trade–basic concepts, WTO and its implications for Indian economy in general and agriculture sector in particular. Unit II:  TRIMS quotas, anti-dumping duties, quantitative and qualitative restrictions, tariff and non-tariff measures, trade liberalization, subsidies, green and red boxes, issues for negotiations in future in WTO; CDMs and carbon trade. Unit III: Importance of foreign trade for developing economy; absolute and comparative advantage, foreign trade of India. Cases on agri business commodity trade practices

Block 2: Regulations and Policy Measures for International Trade Unit IV: India’s balance of payments; inter regional vs. international trade; tariffs and trade control; exchange rate; the foreign trade multiplier. Unit V: Foreign demand, supply side analysis, opportunity cost, trade and factor prices, implications for developing countries, market entry methods, export procedures & documentations.

ABM-510 Food Technology and Processing Management   3+0 Sem. I Block 1: Food Technology Unit I: Food Industry in India: Present status of food industry in India; Organization in food industry; Introduction to operations of food industry; Deteriorative factors and hazards during processing, storage, handling and distribution.

Block 2: Processing Management Unit II: Basics of Food Processing: Basic principles of food processing and food preservation through technology interventions; Application of energy, radiations, chemicals and other agents for food preservation; aseptic modes of processing-freezing, quick, cryogenic, high pressure, membrane technology; Packaging of foods, labelling techniques, advanced technologies for packaging. Unit III: Food Safety and Costs Analysis: Analysis of costs; risk management; Laws and regulations w.r.t to food industry including production, processing and marketing; Food Safety and Quality Standards-AGMARK; BIS/ISO; FPO,FSSAI .TQM, HACCP etc. Unit IV: Case studies on project formulation in various types of food industries: Discussion sessions and analysis of Case studies related to dairy, cereal milling, sugarcane production; baking/confectionary, vegetable storage, handling, egg processing, fish and meat products. ; Cases related HACCP

ABM-511 Rural Marketing 3+0 Sem. II Block 1: Rural Marketing Environment Unit I: Rural Market Concept & Scope: Concept, Definition and Scope of rural marketing, nature and characteristics of rural markets, potential of rural markets in India, rural V/S urban market. Unit II: Environmental factors: Socio-cultural, economic, demographic, technological and other environmental factors affecting rural marketing Unit III: Rural finance: Concept, demand, banking model; Finance Schemes of NABARD, Other Schemes of State Govt, Central Unit IV: Rural consumer’s behavior: Behavior of rural consumers and farmers; buyer characteristics and buying behavior; customer relationship management, rural market research

Block 2: Rural Marketing Strategy Unit V: Rural Product strategy: Marketing of consumer durable and non-durable goods and services in the rural markets with special reference to product planning; marketing mix, product mix. Unit VI: Pricing for rural markets: Pricing policy and pricing strategy, distribution strategy, rural retailing and modern store formats in rural areas. Unit VII: Promotion and communication strategy: Media Planning, Distribution channels, personal selling strategies in rural markets, innovations in rural marketing

ABM-512 Fertilizer Technology and Management       3+0 Sem. I Block 1: Fertilizer Production Unit I: Fertilizer development: Concept, scope, need, resource availability; import and export avenues for fertilizer; types of fertilizers, grading and chemical constituents, role of fertilizers in agricultural production, production and consumption of fertilizer in India Unit II: Raw material Supply; Principles of manufacturing-potassic fertilizers, secondary and micro-nutrient formulations Unit III: Production efficiency: Production efficiency and capacity utilization; quality control and legal aspects fertilizer control order

Block 2: Testing and Field Trials Unit IV: Testing facilities; constraints   in    fertilizer    use; assessment of demand and supply of different fertilizers, fertilizer distribution, and fertilizer storage. Unit V: Field trials and demonstrations; environmental pollution due to fertilizers

ABM-513 Management of Agro-Chemical Industry  3+0 Sem. I Block 1: Agrochemicals Unit I: Introduction: Agro-chemicals: Definition and classification; Basic knowledge of agro- chemicals; role and status of agro-chemical industry in India; Pesticides – Classification and Introduction, knowledge of different pesticides Unit II: Insecticides: Insecticides – Definition and classification based on (a) Mode of Entry (b) Mode of Action and(c) Chemical Structure with example; Insecticidal formulation; preliminary knowledge of mode of action of insecticides; knowledge of plant protection equipment’s Unit III: Fungicides: Fungicides – Classification and preliminary knowledge of commonly used fungicides; Bio magnifications of pesticides and pesticidal pollution.

Block 2: Insecticide Act and Plant Protection Unit IV: Insecticide Act: Introductory knowledge about development of agro- chemicals; Insecticidal poisoning, symptoms and treatment; Main features of Insecticide Act. Unit V: Plant Protection: Directorate of Plant Protection, Quarantine and Storage– A brief account of its organizational set up and functions; IPM Concept – Bio- pesticides – Plant products.

ABM-514 Seed Production Technology Management 3+0 Sem. I Block 1: Seed Technology Unit I: Seed Technology: Role of Seed Technology, its Course Objective and goal, Seed Industry in India, National Seed Corporation – Tarai Seed Development, Corporation, State Seed Corporations, National Seed Project and State Farms and their role

Block2: Seed Management Unit II: Development and Management of Seed Programme: Seed Village Concept, Basic Strategy of Seed Production and Planning and Organization of Seed Programme; Types of Seed Programme – Nucleus seed, Breeders seed, Foundation seed and Certified seed etc. Unit III: Maintenance of genetic purity: Minimum seed certification standard and Management of breeders & Nucleus seed; Management of seed testing laboratory and research and development. Unit IV: Management of seed processing plant seed storage management; seed packaging and handling Unit V: Seed Marketing: GM Crop seed, IPR, PBR, Patents and related issues and their impact on developing countries; Statutory intervention in the seed industry; Seed legislation and seed law enforcement, Seed act; Orientation and visit to seed production farms, seed processing Units, NSC, RSSC, RSSCA and seed testing laboratories

ABM-515 Technology Management for Livestock products    3+0 Sem. II Block 1: Livestock Production & Technology Unit I: Present status of livestock products industry in India: Dairy, meat, skin and hides, wool, etc.; SWOT analysis of livestock product industry, importance of value addition of livestock products, Concept of organic milk and meat. New techniques of biotechnology for improving food value Unit II: Manufacturing technologies: Dairy-Manufacturing technologies of various dairy products and byproduct utilization. Meat- Manufacturing technologies of meat and its products, industrial processing and utilization of wool and animal by-products, value added egg product development. Unit III: Milk and meat processing plant: Layout and designing of milk and meat processing plant, abattoir design, sanitation and basic slaughterhouse practices, Plant Management- Production, planning and control, packaging, preservation and storage system for livestock products; transportation system for domestic markets and international markets

BLOCK2: TQM and Marketing of Livestock Products Unit IV: Total quality management in processing Total quality management in processing of milk and its byproduct, meat and byproduct, value added egg duct and wool, Quality control measures during storage transit; extent of losses during storage and transport, management measures to minimize the loss. Unit V: Marketing livestock products – Milk, meat, wool, fish etc. and its byproduct, Marketing and distribution system of animal products; National and international specifications and quality standards for various products; environmental and legal issues involved

ABM-516 Fruit Production and Post Harvest Management  3+0 Sem. II Block 1: Fruit Production Unit I: Introduction: Global and National Status of Horticultural production in India and emerging scenario Unit II: Management of horticultural crops: Establishing an orchard, basic cultural practices, regulation of flowering, fruiting and thinning, protection against insect- pest, weeds: Maturity indices, Harvesting and its relationship with quality, sorting and grading, pre-harvest crop management practices and their influence on quality during storage and marketing.

Block 2: Post Harvest Management Unit III: Post harvest management in horticulture-procurement: Procurement management, important factors for marketing, standardization and quality control, packaging. Physiology of ripening and senescence. Storage system: on-farm storage-evaporative cooled stores, ventilated storage, pit storage etc. Refrigerated storage refrigeration cycle, controlled/modified atmosphere, hypobaric storage Unit IV: Post harvest management in horticulture process: Application of growth regulators for quality assurance, post-harvest treatments: pre cooling, heat treatments (hot water, hot air and vapor heat), fungicides & biologically safe chemicals, irradiation, curing, pulsing etc. Packing line operations, packaging of horticultural produce. Transportation rail, road, sea, air. Codex norms for export of perishables. Development of fruit-based carbonated drinks, development of dehydrated products from some important fruits, storage of pulp in pouches, essential oils from fruit waste, dehydrated fruits. Market structure and export potential of fruits. Unit V: Marketing of fruits: Problems in marketing of fruits, and government policy; quality standards for domestic and international trade.

ABM-517 Farm Power and Machinery Management 2+0 Sem. I Block 1: Farm Power and Machinery Unit I: Farm power and tractors: Farm power in India – sources, IC engines – working principles, two stoke and four stoke engines, IC engine terminology, different systems of IC engine. Tractors – types and utilities. Unit II: Tillage and Tillage machinery: Tillage – ploughing methods – primary tillage implements – mould board, disc plough and chisel plough – secondary tillage implements – cultivators, harrows and rotovators – wetland equipment – puddlers, tramplers and cage wheels. Unit III: Sowing, Planting and Intercultural Equipment: Sowing methods – seed drills, seed cum fertilizer drills – Paddy transplanters – nursery requirements – implements for intercultural operations – wet land, dry land and garden land intercultural tools. Plant Protection Gadgets, Harvesting Machinery and Horticulture tools: Plant protection equipment, tools for horticultural crops.

Block 2: Agricultural Equipment Industry and Cost Analysis of Operations Unit IV: Agricultural equipment’s industry: Agricultural equipment’s production, marketing and constraints; establishment of agricultural engineering enterprises (agro service centers, etc.). Equipment for land development and farm machinery selection: Equipment for land development and soil conservation. Unit V: Cost analysis of operations: Cost analysis of operations using different implements, economic performance of machines, and optimization of tractor implements system and transport of farm produce. Cost of operation of farm machinery – Tractor and implement selection.

ABM-518 Food Retail Management   2+0 Sem. I Block 1: Introduction Unit I: Introduction to Food market: Introduction to International Food market, India’s Competitive Position in World Food Trade, Foreign Investment in Global Food Industry, Retail management and Food Retailing, The Nature of Change in Retailing, Organized Retailing in India, E-tailing and Understanding food preference of Indian Consumer, Food consumption and Expenditure pattern, Demographic and Psychographic factors affecting Food Pattern of Indian Consumer Unit II: Value Chain in Food Retailing: Value chain and value additions across the chain in food retail, Principal trends in food wholesaling and retailing, Competition and pricing in food retailing, various retailing formats, the changing nature of food stores, market implications of new retail developments, food service marketing.

Block II: Retail Marketing Strategy Unit III: Marketing Mix in Food Retail Management: Merchandise Management, Pricing Strategies used in conventional and non-conventional food retailing, Public distribution system, Promotion mix for food retailing, Management of sales promotion and Publicity, Advertisement Strategies for food retailers & Brand Management in Retailing. Unit IV: Managing Retail Operations: Managing Retailers’ Finances, Merchandise buying and handling, Logistics, procurement of Food products and Handling Transportation of Food Products. Unit V: Retail Sales Management: Types of Retail Selling, Salesperson selection, Salesperson training, Evaluation and Monitoring, Customer Relationship Management, Managing Human Resources in retailing, Legal and Ethical issues in Retailing.

ABM-519 Management of Agricultural Input Marketing 2+0   Sem. I Block 1: Introduction Unit I: Market for agricultural inputs: Nature of demand, promotional media, and nature of competition, a framework for understanding the markets for inputs, agronomic potential, agro economic potential, effective demand, and actual consumption.

Block 2: MARKETING OF AGRICULTURAL INPUTS Unit II: Marketing of seeds: Government policy, product, trade practices in seed production, seed pricing, input costs, distribution system, management of seed distribution. Proper storage of seeds, promotion, problems faced by seed industry, strategy for a seed enterprise, source of seeds, terms of transaction for seed procurements. Unit III: Marketing of fertilizers: Nature of Indian fertilizer market, product, fertilizer distribution, marketing cost and margins, credit, dealer selection and management, fertilizer promotion and extension, promotional program, advertising in fertilizers, emerging marketing mix in fertilizer, extension strategy for the future, marketing of bio fertilizers, strategies for fertilizer marketing Unit IV: Marketing of pesticides: Market profile, structure of industry, farmer behavior, problems of farmers in pesticide purchase and usage, marketing mix, bio pesticides market development and promotion activities, problems in marketing of bio pesticides. Integrated pest management. Unit V: Marketing of tractors: Segments in tractor market, market share, nature of demand, buyer behavior, role of distribution, promotion, MNC’s. Marketing of credit-Nature of market, market segment, market players, marketing mix, and marketing options. Strategies for input marketing-Client and location specific promotion, joint promotion, interdependence of input markets, management of demands, developmental marketing, usp, extension services, ethics in business, sustainability.

ABM-520 Feed Business Management           2+0 Sem. I Block 1: Introduction Unit I: Feed resources: Gap between demand and availability of nutrients; status of feed industry in India and world, constraints in the development of Indian feed industry. Unit II: Nutrients requirements of livestock and poultry: Knowledge about the quality of feed ingredients used in feed manufacturing. Procurement procedure of feed ingredients, scientific storage of feeds and feed ingredients. BIS, CLAFMA and all other commercial standards of all class of livestock and poultry feeds.

Block 2: Feed Preparation and Distribution Unit III: Feed preparation: Layout and design of feed plants, feed plant management; Basic principles of processing of feeds, Feed preparation for cattle and poultry and as specialty feeds for aqua and pet animals. Unit IV: Importance of mineral mixture: Feed additives, supplements and pass feed, to know the new technology regarding improving the feeding value of poor quality roughages. To acquaint the concept of silage technology, complete feed Block technology, hydroponics technology and UMMB technology. Unit V: Feed Distribution: Distribution channels, regulations relating to manufacture and sale of feed stuffs.

ABM-521 Management of Veterinary Hospitals   2+0 Sem. I Block 1: Veterinary Hospital Administration Unit I: Needs, aims and objectives: Objectives of Veterinary hospitals; the existing and simulated situations under which veterinary hospitals work or are to work. Unit II: Designing and planning an ideal hospital: Optimizing the use of resources – human, space, equipment, drugs, time, capital, etc.; Materials management and problems Normal purchase procedure. Receipt; storage and distribution of materials Cost reduction & scientific inventory control. Information system and materials management performance. Equipment maintenance, condemnation & disposal. Unit III: Authority, responsibility: Accountability of management for optimizing the use of skill, developing and upgrading skills and technology; efficient system of record keeping and accounting; Concept of quality & Total quality management (T.Q.M) Introduction to Veterinary audit, Statistical quality control (S.Q.C.), Quality control Circle (Q.C.C.).

Block 2: Information System & Quality Control Unit IV: Hospital information system: Hospital information system as an aid to efficient controlling and monitoring; need for financial resources – investment and working capital. Records: Types & Methodology, Reports and Reporting system. Contemporary and need-based methods of accounting; General consideration. Need based informationsystem. Applicability in surveillance & monitoring; planning & policy making; cost control. Unit V: Quality control system: Economic functions and quality control system; Animal health Economics: An introduction Need for financial resources (type and need). Investment planning and working capital; Budgeting and cost cutting (cost control).legal aspects in the functioning of the hospital.

ABM-522 Poultry and Hatchery Management  2+0 Sem. II Block 1: Introduction to Poultry and Hatchery Industry UnitI:Poultry and hatchery Business: Poultry and hatchery industry; Present scenario of Poultry industry, Integration in poultry farming, Scope and future perspective, role of management in poultry industry Unit II: Poultry and hatchery unit: Planning and establishing a poultry and hatchery unit- location, size and construction; farm and hatchery equipment’s and physical facilities; organizing and managing a poultry farm and hatchery.

Block 2: Hatcheries and Risk Management Unit III: Incubation and hatching Production of quality chicks and eggs; factors affecting hatchability; bio-security and hatchery sanitation; handling of hatching eggs; maintaining chick quality-chick grading, sexing, packing, dispatch, transportation and chick delivery. Unit IV: Franchise hatcheries management: Custom hatching; brooding; growing and laying management; crisis management; industrial breeding, feeding, housing and disease management; waste management; Record management; cost accounting and budgetary control. Unit V: Personal management and insurance: Labor relations including wages and salaries, job evaluation and employee appraisal; marketing management direct sale and sale through franchisees/ agents, advertisement, sale and after sale services, other innovative sales strategies.

ABM-523 Management of Floriculture and Landscaping   2+0 Sem. II Block 1:Management of Floriculture Unit I: Introduction: Introduction, importance     and      scope of      floriculture    industry and landscaping; Recent advances in floriculture industry Unit II: Indoor and ornamental plants: Raising of foliage plants in pots, production technology of ornamental plants, commercial cultivation of flower crops (rose, jasmine gladiolus, tuberose, marigold, aster, carnation, gerbera, cilium chrysanthemum; special techniques for forcing of flowers for export

Block 2:Landscaping and Trading Unit III: Introduction: Drying and dehydration of flowers; bonsai; scope of landscaping, response of flowering plants to environmental stresses Unit IV: Landscape gardening: Styles of gardening; modern and traditional garden planning; Socio-aesthetic planning; use of computers in designing gardens; planning towns. Unit V: Value Addition in floriculture: Extraction, purification and storage of essential oils and perfumes; post-harvest storage changes; packing techniques of produce harvesting of flowers for export and home use, Export-Import trade in flowers and their specifications along major trading countries.

ABM-524 Risk Management in Agri-Business   2+0 Sem. II Block 1: Risk Management Process Unit I. Financial Intermediation, Indian Financial system, Origin and Growth of Banking. RBI and its functions. Principles of Banking, Banking Law and Practice. Nationalization of Banks in India, Deposit Products, Lending Activities, Retail Banking, Wealth Management, Financing SMEs, Corporate Banking, Forex Management, Fee-Based & Subsidiary Services, Plastic Money, Role of Central Banks, Emerging Trends in Banking, Fundamentals of International Banking. Unit II: Strategic Issues in Bank Marketing, Positioning Bank Services in the Market, New Product Development, Pricing and Launching, New Distribution Channels for Bank Marketing, Communicating and Promoting Bank Services, Improving Quality and Productivity, Customer. Relationship Management in Banks, Globalizing Bank Services, Opportunities and Challenges in Bank Marketing. Unit III: Credit Policy in Banks, Principles of Credit Management, Objectives of Credit Management, Credit Disbursal and Monitoring, Credit Deployment and Types of Borrowers, Follow up and Recovery Management, Treasury Operations, Introduction to Risk Management in Banks, Rural Banking in India, Security Considerations, Control System in Banks, Corporate Governance in Banks, Annual Reports and Statutory Audit.

Block 2: Introduction to Banking Operations and Risk Management Unit IV: Introduction to Banking Operations, Front Office and Back Office Operations, Operational Controls, Demand Forecasting and Resource Allocation, Policy Framing – Deposits, Advances and Investments, Services Design and Delivery Strategies in Banks, Service Quality Metrics, Work Measurement and Quality Assurance, Payment and Settlement Systems, RTGS and Clearing House, Cash Management Services, Facilities Planning, ERP in Banks, BPR in Banks, IT Enabled Supply Chain Management, Disaster and Recovery Management. Unit V. Introduction to Risk, Risk Management Essentials, Measurement of Risk, Loss Exposure, Risk Management – Non-insurance Techniques, Introduction to Insurance, Principles of Insurance, Insurance Industry, Insurance Market, Insurance as Risk Management Techniques, Selection and Implementation of Risk Management Techniques.

ABM-525 Management of Agri-Business Co-operatives     2+0 Sem. II Block 1: Introduction Unit I: Cooperative administration: Global perspective, ecology of cooperative administration, cooperative sector and economic development Unit II: Cooperative management: Nature, functions and purpose of cooperatives – procurement, storage, processing, marketing, process of cooperative formation, role of leadership in cooperative management.

Block 2: Cooperative Movement and Management Unit III: Cooperative Movement: The state and cooperative movement, effects of cooperative law in management, long range planning for cooperative expansion, policy making Unit IV: Human resource management: Placement and role of board of directors in cooperative management. Unit V: Overview of agribusiness cooperative: Credit cooperatives, cooperative marketing, dairy cooperative; financing agribusiness cooperative.

ABM-526 Business Analytics for Agriculture     1+1 Sem. I Block 1: Introduction Unit I: Introduction to data science, evolution of data science, work profile of a data scientist, career in data science, nature of data science, typical working day of a data scientist, importance of data science in agribusiness; defining algorithm, big data, business analytics, statistical learning, defining machine learning, defining artificial intelligence, data mining; difference between analysis and analytics, business intelligence and business analytics, typical process of business analytics cycle Unit II: Fundamental of Research Fundamentals of R and R Studio, fundamentals of packages of R Studio, data manipulations, data transformations, normalization, standardization, missing values imputation, dummy variables, data visualization (2D and 3D), basic architecture of machine learning analytical cycle, descriptive analytics-case study covering data manipulation, measures of central tendency, measures of dispersion, measures of distribution, measures of associations, t-test, f test, ANOVA, Chi-square test, basic statistical modeling framework.

Block 2: Machine and Deep Learning Unit III: Supervised machine learning: Basic framework, regression models and classification models. Linear regression, nonlinear regression, multiple regression, polynomial regression, lasso regression, ridge regression, stepwise regression, quantile regression, logistic regression. Unit IV: Supervised machine learning: Linear discriminant analysis, principal component analysis, factor analysis, support vector machines, naïve Bayes, nearest neighbors, decision trees, random forest, ensemble methods, k-fold cross validation, X gradient boosting. Unsupervised machine learning—basic framework, concept of clustering, k-means, c-means, hierarchical clustering, hidden markov models, forecasting models (AR, MA, ARMA and ARIMA). Unit V: Deep learning: Basic framework of neural nets, types of neural nets, computer vision, object detection and localization, gradient descent optimization for loss function, regularization L1 and L2, feed forward neural nets, back propagation, recurrent neural nets, convolutional neural nets, reinforcement neural net, concurrent net, introduction to IoT. All the illustrations used in the syllabus of Data Science in Agribusiness will be primarily from agribusiness domains and R Studio will be used for practical purposes

Practical: Numerical, Case Studies

ABM-527 Dairy Business Management    1+0 Sem. I Block 1: Introduction Unit I: Dairy Development in India: Dairy organizations: functioning, Challenges and Opportunities, An and pattern dairy Cooperatives: features and impact; Public sector dairy schemes, Dairy Development schemes, Dairy problems and policies, National Dairy Plan-I, Rise of Producer Companies. Policy Frameworks in context to dairying Unit II: Dairy Plant Management System: Production Planning and control in dairy plants, milk procurement from the rural milk producer, milk processing and products manufacturing. Pricing and marketing of milk and milk products. Survey on milk production potential and marketed surplus of milk for setting up of milk plants, energy utilization, Conventional and nonconventional sources of energy used in dairy sector. Concept of Quality; TQM concept and Kaizen in Dairy Industry, new concepts in quality assurance (HACCP; ISO certification); patent laws, pollution control laws in relation to dairy plants. Guidelines for obtaining ISO/HACCP certification for dairy plants. SQC in dairy operations.

Block 2: Dairy Business Strategy Unit III: Marketing Management, Supply Chain and International Trade in Dairy sector: Marketing- mix in relation to dairy sector, marketing environment, Marketing Opportunities Analysis in Milk and Milk Products: Demand status of Milk and milk products in the country, growth rates, Marketing research and marketing information systems; Market measurement present and future demand; Market forecasting. Market segmentation, Product-mix; Promotion mix decisions. Advertising; Sales Promotion. Food and Dairy Products Marketing, Consumer Buying Behavior; New product development process Price determination and pricing policy International Marketing Composition & direction of Indian exports Direct exports, indirect exports; WTO and its Implications; SPS/TBT; Supply chain Management in Dairy sector Logistics Management: Primary and Secondary Markets; Distribution channels; chilling points Unit IV: Strategic, HR Management and Entrepreneurship in Dairy Sector: PESTLE analysis, BCG matrix, Strategic Management in dairy industry, Governance Structure in Dairy Sector, Management control System. Organizational Performance parameters – Quantitative and Financial, Use of Balanced Score card and other strategy control tools. HR management practices in dairy sector, Promotions, transfers employee remuneration and other HR benefits and problems. Motivation, turnover, employee capacity building, Training and orientation etc. social and business economics; industrial relations and human values; labor laws; trade unionism Business Plan Preparation; TIDP plant setting; Compliances Systems in Dairy Industry Unit V: Financial Management and Financial Analysis in dairy sector: Nature and uses of financial analysis, Liquidity ratios, Leverage ratios, Activity ratios, Profitability ratios, Utility of Ratio analysis. Sources of long term capital in dairy Industry: Grants from NDDB, Grants from NABARD, Government and Other Schemes, cost of debt, debentures, preference share capital, equity share capital & retained earnings, overall cost of capital. Capital budgeting in dairy Industry. Various techniques: NPV, IRR, etc. Financial Planning and control in dairy Industry: Budgeting process, Problems and practices in Budgeting and evaluation. Cost Volume – Profit analysis and operating leverage, Break-even analysis, Profit analysis and operating analysis, Utility of CVP analysis. Costing in Dairy sector: Costing Techniques and Costing of various dairy products – Milk costing based on Fat and SNF, Ice cream, milk, Paneer, etc. Essentials of sound costing system. Different methods of costing, elements of cost: Labor- recording of time, idle time, methods of remunerating labor, Premium & Bonus Plans, Materials, Overheads

ABM-528   AGRI EXTENSION MANAGEMENT     1+0 Sem. I Block 1: Introduction Unit I: Approaches of Agricultural Extension: A critical analysis of different approaches of agricultural extension. Importance and relevance of indigenous knowledge system, identification and documentation of ITK, Integration of ITK system in research formulation, Concept of Agricultural Knowledge and Information System, Training of Stakeholders of AKIS. Unit II: Cyber Extension: Concept of cyber extension, national and international cases of extension projects using ICT and their impact of agricultural extension, alternative methods of financing agricultural extension – Scope, limitations and experience and cases. Research – Extension -Farmer – Market linkage: Importance, Scope, Implications etc., Market – Led Extension, Farmer – Led Extension, Concept of Farm Field School, Farm School, Public – Private Partnership: Meaning, Models, Identification of various areas for partnership. Stakeholder’s analysis in Extension. Main streaming gender in Extension – Issues and Prospects

Block 2: Implications and Contemporary Issues Unit III: Implications of WTO: OA for extension services, re-orientation of extension services for agri-business and marketing activities, GOI- NGO collaboration to improve efficiency of extension. Unit IV: Extension and contemporary issues: Extension and issues related to rural poverty. Privatization of Extension. Intellectual Property Rights (IPRs). Extension Reforms in India – Decentralized decision making, Bottom up planning, Farming System and Situation based Extension Delivery System, Extension delivery through Commodity Interest Groups. Organization innovations in Extension – ATIC, IVLP, Kisan Call Centres.

ABM-529 Renewable Energy Sources Management       1+0  Sem. I Block 1: Introduction Unit I: Introduction: Concept on alternate and non-conventional energy sources. Biofuels, Geothermal, Ocean, Hydropower, Biogas, Solar and Wind energy. Unit II: Commercial application: Commercial application of renewable energy sources and its benefits. Government Policy towards promoting renewable energy.

Block 2: Institutional Framework and Types Unit III: Institutional Framework: MNRE, CREDA-Renewable Energy Development Authority, State level Renewable Energy Development Agency, and Society of Renewable Energy. Unit IV: Devices for renewable energy development: Biogas plant, Wind Mills, Solar Cells – Solar Pumps, Solar Dryers, Solar water heating system etc.

ABM-530 Quality Management for Agri-Business   1+0 Sem. I Block 1: Introduction Unit I: Basic concepts of quality management: importance of quality and the role of quality assurance in agribusiness. Unit II: Total Quality Management: TQM and business strategy. Quality control process and its relevance.

Block 2: Quality Grades, Standards and Controls Unit III: Quality grades and standards: Overview and relevance, benefits to consumers, producers and food processors, food grades and standards for various food commodities; cereals, fruits and vegetables, meats, poultry products. Unit IV: Statistical to quality control: Statistics relevant to quality control, quality control charts used in the food industry, process control to assure food quality, food processing. Unit V: Food quality standards: Food quality standards and world food trade. HACCP, ISO9000, auditing and certification.

ABM-531Advertising and Brand Management     1+0 Sem. II Block 1: Introduction Unit I: Introduction to Advertising Management: Integrated Marketing Communications, Setting Goals and Objectives, How advertising works: Segmentation and Positioning assess the strengths, weaknesses, opportunities and threats (SWOT) of different kinds of promotional campaigns Unit II: Message Strategy: Attention and comprehension, Advertising appeals, Associating Feelings with the Brand, Brand Equity, Image and Personality and Group Influence and word of mouth advertising, Media Planning and Media Strategy, Media Strategy and Tactics, Legal, Ethical and Social concerns of Advertising. Unit III: Consumer Promotions and Trade Promotions: Their purpose and types How to plan and evaluate a successful promotion, The relationship between advertising and promotions, Introduction to Global Marketing, Advertising and sales promotion.

Block 2: Branding Decision Unit IV: Major Brand Concepts and branding Decision: Identifying and selecting brand name Building brand personality, image and identity; Brand positioning and re-launch; Brand extension; Brand portfolio; communication for branding Enhancing brand image through sponsorship and even management. Unit V: Managing Brand Equity and Loyalty: Brand Building in Different Sectors – Customers, industrial, retail and service brands. Building brands through Internet, social Media. Building Indian brands for global markets.

ABM-532 Agri Infrastructure and Warehousing Management 1+0 Sem. II Block 1: Introduction Unit I: Agricultural Infrastructure in India: Incentive schemes, Agri-infra fund, Agri-market Infrastructure, Agri-technological infrastructure fund, Central Government policy on Infrastructure promotion for the development of primary sector such as Irrigation, Watershed development, Rural electrification, Connectivity, Communication and Markets in coordination with the Institutional framework Unit II: Warehouse Functions: Meaning of Warehousing – Importance –Functions: Receiving: Logistics support for Inward Transportation, Unloading, Inspection, Acceptance and Recording; Storing: Space allocation, Facilitation to stocking, Guarding &Recording; Risk bearing- Processing- Grading and branding – Disinfecting services -Issuing: Order preparation, Picking, Dispatching/ Delivery & Recording- Handling, Transportation & Storage of ISO Containers– Utility and Advantages of warehouses- Problems and issues in receiving processes Unit III: Warehouse Types, Characteristics: Warehouse Types, Characteristics of ideal warehouses- Warehouse Layout-Principles and Facilities- Types, Internal Operations: Measures and metrics of warehouse operations, Logistics in the warehouse- Localization of materials in a warehouse, Identification and classification of Materials and products in the warehouse, managing the material/products turns in warehouse (FIFO/LIFO) – Problems and issues in shipment processes. Warehousing Equipment, Inventory management.

Block 2: Warehouse Management (WM) Unit IV: IT for Warehouse Management (WM): Warehouse documentation- Information flows in the warehouse- ERP-WMS – Bar code – RFID- Organization Data- Warehouse Structure- Warehouse Master Data – WM Material master view- Organization Data- Define Warehouse structure, Warehouse number – Storage type- Storage section – Storage Bin – Picking Area – Storage unit – Quantity- Creating Transfer requirement automatically/ manually – Creating Transfer requirement for storage. Unit V: Agri-warehousing Management in India: Agri-warehousing in India, capacity development and utilization, Role and significance of Central Warehousing Corporation, State warehousing Corporation, Private sector in Agri-warehousing. Status of Warehousing Industry: Agri warehousing organizations in India, e-NAM to promote agri-warehouse.

ABM-533 Contract Farming 1+0 Sem. II Block 1: Introduction Unit I: Need for contract farming: objectives and its definition; contract farming framework, contract farming arrangement-centralized model, nucleus estate model, multipartite model, informal model, and intermediary model. Unit II: Project formulation and management: Coordination, crop husbandry, human resource. Advantages of contract farming for farmers and sponsors and the problems faced by them.

Block 2: Policies, Prospects and Global Issues Unit III: Policies for promoting contract farming: Agreement for contract farming-parties, duration, produce and quality specification, delivery arrangements pricing, insurance, support services etc. Unit IV: Prospects of contract farming in India: Prospects of contract farming in India in view of interest for commercialization of agriculture. Active organizations in contract farming and their success stories. Unit V: Global issues: local issues in contract farming, Contract farming and WTO agreement

ABM-534 Human Resource Competence and Capacity Building Systems 1+0 Sem. II Block 1: Introduction Unit I: Human Resource competence: Concept and rationale; processes, Organization and Management of competence and competency mapping. Unit II: Competency modelling and assessment: Approaches, tools and techniques, competency based human resource management applications.

Block 2: Capacity Building Unit I: Competency based training and development: Training methods compared with objectives, learning process and facilities, Developing Group and the Climate: the social process indicators of group development, the training climate, Trainers and Training Style: Post training support for improved performance at work. Unit II: Performance Management System: Establishing and operationalizing performance management system; measuring performance- results and behavior; conducting performance review discussions; harnessing performance management system for performance improvement Unit III: Capacity building systems in agriculture and agri business: Capacity building of farmers and agri stakeholders through e-learning, knowledge management for agri business.

ABM-535 Agri Commodity Markets and Futures Trading 1+0 Sem. I Block 1: Overview of Commodity Market in India Unit I: Introduction to commodity derivatives and price risk management in agricultural markets; organizational setup of exchanges and specifications of futures contracts in world’s leading commodity exchanges

Block 2: Mechanics of Futures Trading Unit II: Futures trading; hedging price risk using futures contracts; option transaction and forward transaction – concept and mechanism, price discovery mechanism and market efficiency Unit III: Clearinghouse and margin system; clearing, settlement and delivery of contracts.

Block 3: Market Surveillance and Risk Control Unit IV: Market surveillance and risk control; trading in warehouse receipts (WRs): WRs and collateralized commodity financing Unit V: Regulation of futures and trading practices in leading national and regional exchanges in India.

ABM-536 Strategic Management for Agribusiness Enterprises 2+0  Sem. II Block 1: Overview of Strategic Management Unit I: Introduction – Concepts in Strategic Management, Strategic Management Process; Corporate Governance, Social Responsibility and Ethics in strategic management, Environment Scanning and Industry analysis

Block2:Strategy Formulation and Choice Unit II: Organization appraisal and strategy formulation: organizational dynamics and structuring organizational appraisal, business models and Value chain analysis, Strategy formulation- corporate level strategies and business strategies, Generic Strategies- Types of Strategies, tools and techniques for strategic analysis. Unit III: Turnaround and Diversification Strategies:Turnaround strategy – Managementof StrategicChange,StrategiesforMergers,Acquisitions,TakeoversandJointVentures-DiversificationStrategy.

Block 3: Strategy Implementation and Control Unit IV: Strategy implementation and control: aspects, structures, design and change: behavioral implementation-leadership, culture, value and ethics, strategic evaluation and control-an overview and techniques of strategic evaluation and control. Unit V: Strategic issues in managing technology & innovation, entrepreneurial ventures and small businesses, Cases in strategic management

ABM-537 Operations Research in Business 2+0 Sem. II Block 1: Introduction to Linear Programming UNIT I: Linear Programming: Objective, Assumptions, Formulation of Linear Programming Problem, Data Envelopment Analysis, Graphic Method, Simplex method, Introduction to Dynamic Programming, Transportation and Assignment Problems.

Block 2: Inventory Control and Waiting Line Models Unit II: Inventory control Models: Costs Involved in Inventory Management, Types of Inventory, Economic Order Quantity (EOQ) Model, Continuous Review (Q) System, Periodic Review (P) System, and Hybrid System. Unit III: Waiting Line Models: Waiting Line Problem, Characteristics of a Waiting- Line System, Single- Channel Model, Multiple-Channel Model, Constant-Service Time Model, Finite Population Model, Sequencing and Replacement models.

Block 3: Decision Making under Risk and Uncertainty Unit IV: Decision making under Risk and uncertainties, Decision problem, Maximax Criterion, Maximin Criterion, Minimax Regret Criterion, Laplace Criterion, Pay off Tables, Decision Trees, Expected Value of perfect Information, stochastic models, neural networks, Markov process. Unit V: Game Theory – Two -Person Zero-Sum Game, Simulation, Network analysis–PERT& CPM. Financial Engineering

ABM-538 Financial Management in Agribusiness   2+0 Sem. II Block1:Financial Management in India Unit I:Meaning, importance, nature and scope of financing in India, agribusiness financingin India;classificationandcreditneedinchangingagriculturescenario;financefunctions,investmentfinancing,Riskandreturnconcept&analysis Unit II: Business Financing System in India, Money and Capital Markets, Regional and All – India Financial Institutions; venture capital financing and its stages, International financial management.

Block 2: Capital Budgeting Unit III: Features, types and Techniques of capital budgeting decision. Cost of Capital, Leverage analysis, Capital structure. Theory and Policy, Sources of Long and Short-term finance, Dividend Theory, Dividend Policy.

Block 3: Current Assets Management Unit IV: Management of Working Capital, Management of Receivables, Management of cash Cash budget, Management of collections and disbursement, Investment of Surplus cash. Unit V: Perspectives and operational aspects of Micro finance: Definition, Scope and importance of Micro Finance, Evolution of Micro Finance in India, Micro Finance credit lendingmodels:Associationmodel,CommunityBankingmodel,Creditunionmodel,Co-operativemodel,SHGmodel,VillageBankingmodel

ABM-539 Communication for Management and Agribusiness     2+1  Sem. I Block 1: Introduction to Business Communication Unit I: Communication process, barriers to communication, methods of communication, effective communication, assertive communication, types of organizational communication. Listening skills, active listening, barriers to effective listening, Non Verbal Communication.

Block 2: Reading and Writing Skills Unit II: Reading comprehension and techniques, rules of good writing, business letter writing- mail writing, crafting messages for electronic media, social media, business blogs, podcasts, and employment messages.

Block 3: Oral, Visual Communication and Technical Writing Unit III: Visual presentation, oral presentation skills, conducting business meetings, brainstorming sessions and presentations, public speaking skills, Communicating across cultures, Various forms of scientific writings, theses, technical papers, reviews, manuals, research work, various parts of thesis and research communication Title page, authorship, contents, preface, introduction, review of literature, material and methods, experimental results and discussion, Technical Writing Style and Editing, Writing Introductions & Conclusions, Editing and Proof reading, Writing a review article and book summary

Block 4: Team and Interpersonal Communication Unit IV: Developing interpersonal skills (transactional analysis), Business Etiquettes, essentials of business conversations. Business meeting agenda and minutes, circulars and sales letters, notices, overview of business proposals Unit V: Developing self-awareness (Johari Window), solving problems analytically and creatively, introduction to case method of learning, case reading, approaches and analysis

Practical: Case Studies

ABM-540 Research Methodology for Agribusiness Management 2+1 Sem. II Block 1: Overview of Research Unit I: Meaning, Course Objective, types, and process of research; research methodology in management- exploratory, descriptive, experimental, diagnostic, Problem formulation, setting of Course Objective, formulation of hypotheses, models, types of models, process of modeling. Unit II: Scales of measurement – nominal, ordinal, interval, ratio, Likert scale and other scales; Primary and secondary data, sources of data, Questionnaire Designing, instruments of data collection, data editing, classification, coding, validation, tabulation, presentation, analysis, development process of scale, identification of variables, variable measurement, variable standardization and dummy variables.

Block 2: Use of Software for Statistical Analysis Unit III: introduction to multivariate statistical analysis techniques, Multivariate linear regression models, principal component analysis, linear discriminant analysis, factor analysis, evaluation matrices and model diagnostics for regression models. Unit IV: Logistic regression, decision trees, cluster analysis, random forest, GARCH, CART models, support vector machines, Forecasting techniques (AR, MA, ARMA and ARIMA models)

Block 3: Introduction to Data Science Unit V: Definition, scope and importance, machine learning, types of machine learning, linear and nonlinear models in machine learning, introduction to deep learning, basic differences in machine learning and deep learning, concept of cloud machine learning, Big data analysis.

Practical: Case Studies, Group Discussions, Practical Use of Software

ABM-541 Computer Applications for Agribusiness     2+1 Sem. I Block 1: Basics of Computers Unit I: Concept of Computers- Brief History of Computers, Generation and Its Evolution, Characteristics of Computers, Main Areas of Computers and their Applications; Classification of Computers, Input-Output Devices, Memory Types (Cache, RAM, ROM), Memory Units, Unit-II: System Software and Application Software, Open source software, introduction to computer languages, Introduction to Operating Systems – Functions, Features and Types., MS Windows and LINUX. Data Base Management System, MS Office (MS Word, MS Power Point, MS Excel, MS-Access and use of various management software Like SPSS, SAS etc.

Block 2: Business Value of Internet Unit III: The business value of internet, Intranet, extranet and Internet, Introduction to Web page design using HTML, Cloud Computing, Security and ethical challenges: Computer crime – Hacking, cyber theft, and unauthorized use at work. Piracy – software and intellectual property. Health and Social Issues, Ergonomics and cyber terrorism

Block 3: Management Information System Unit IV: The concept of MIS–Definition, importance, Course Objective, pre- requisites, advantages and challenges; Information Needs of organization, MIS and Decision – Making. Types/Classification of Information System for organizations; Introduction to Artificial Intelligence (AI), Neural Networks, Fuzzy logical control systems Unit V: e business/ e commerce: e business models, e commerce processes, electronic payment systems, e- commerce trends with special reference to agri business. Applications of MIS in the areas of Human Resource Management, Financial Management, Production/Operations Management, Materials Management, Marketing Management.

Practical: Computer Exercises

ABM-542 Project Management and Agribusiness Entrepreneurship    2+1 Sem. II Block 1: Concept of Project Management Unit I: Concept, characteristics of projects, types of projects, project identification, and Project’s life cycle. Project feasibility- market feasibility, technical feasibility, financial feasibility, and economic feasibility, social cost-benefit analysis, project risk analysis Unit II: Network Methods: Meaning, Network Analysis, Critical Path Method (CPM), Programme Evaluation and Review Technique (PERT), Project scheduling and resource allocation. Financial appraisal/evaluation techniques- discounted/non-discounted cash flows; Net present values, profitability index, Internal rate of returns; Cost benefits ratio; Accounting rate of return, Payback period, Project implementation; Cost overrun, Project control and information system.

Block 2: Introduction to Agri Entrepreneurship Unit III: Concept of Agri Entrepreneurship: Objective, Introduction to agri entrepreneurship, Entrepreneurial Development Models, Successful Models in Agro Entrepreneurship Intrapreneur, Development of women entrepreneurship with reference to SHGs, Social entrepreneurship Unit IV: Creativity, Innovation and Agro Entrepreneur: Inventions and Innovation, The Environment and Process of Creativity, Creativity and the Entrepreneur, Innovative Approaches to Agro Entrepreneurship, Business Incubation, Steps and Procedure to start a new business, Business Opportunities in different field of Agriculture and Allied Sectors

Block 3: Support System for Agri Entrepreneurship Unit V: Sources of Financing, Structure and Government Policy Support: Estimating Financial Requirements, Preparation of Detail Project Report, Project Appraisal, Sources of Long- Term Financing, Working Capital Financing, Venture Capitalist, Finance from Banking Institutions, Industrial Policy Resolutions in India, Incentives and Subsidies, Schemes for Incentives, Government Organizations like SIDO, DIC, KVIC, NSIC, SIDBI, NABARD and their role, Sick Industries and their Up gradation policy measures.

Practical: Case Studies, Group Discussion and Preparation of Business Plan

ABM-543 Agribusiness Environment and Policy 2+0 Sem. II Block 1: Agribusiness in India Unit I: Role of agriculture in Indian economy; Problems of agriculture in India; Agribusiness– definition and nature, Structure of Agriculture and linkages among sub-sectors of the agribusiness.

Block 2: Economic Reforms Affecting Agribusiness Unit II: Economic reforms: liberalization, privatization and globalization specifically affecting Agri Business; WTO Agreement on Agriculture and its compliances; changes in policies and regulations related to the sub sectors of agribusiness and its impact on agribusiness in India.

Block 3: Emerging Trends in Agribusiness Unit III: Emerging trends in farm supplies, farm production, agricultural finance, agro processing, international trade etc.; reforms in agri output markets: private markets, contract farming, futures trading in agri commodities and e-NAM etc., Pricing of agricultural outputs, public distribution system, imports and exports. Unit IV: Importance of food safety and quality management in agri business; Environmental issues and including carbon markets and Clean Development Management etc. Unit V: Other major issues: Intellectual property rights, importance of cooperative or collective actions in present scenario with examples of mergers and acquisitions, Farmers Producer Organizations etc.

ABM-544 Agribusiness Laws and Ethics    2+0 Sem. I Block 1: Indian Legal System Unit I: Introduction to Indian legal system, The Indian Contract Act-1872: Contract meaning, types of contract, essentials of a valid contract, offer and acceptance, capacity to contract, free consent, performance of contract Unit II: Law of Negotiable Instruments: Promissory Notes, Bills of Exchange, Cheques and Bank Drafts, Endorsements, Law of Sale of Goods, Sales of Goods Act-1930-: Sale and agreement to sale, types of goods, Transfer of property in goods, mode of delivery of goods, performance of contract of sales, rights of an unpaid seller. Unit III: Companies Act-1956: incorporation, commencement of business, types of companies, management of company, Memorandum of Association and Articles of Association, prospectus, winding of companies,

Block 2: Regulatory Environment for Agribusiness Unit IV: Essential Commodities Act, Consumer Protection Act, RTI Act, MRTP Act- major provisions and implications. Competition Act-2002, Regulatory environment for International Business

Block 3: Business Ethics Unit V: Nature and importance of ethics and moral standards; corporations and social responsibilities, scope and purpose of business ethics; Ethics in business functional areas; industrial espionage; solving ethical problems; governance mechanism. Implementing business ethics in a global economy.

ABM-591 Seminar 1+0 Sem. I ABM-595 Summer Internship 0+4 NC Sem. II ABM-599 Project Work 0+10 NC Sem. I/II