AGRICULTURAL JOURNALISM, LANGUAGES AND CULTURE
JOURNALISMPROGRAMMES
MJMC (Masters in Journalism and Mass Communication)
COURSE REQUIREMENTS
MJMC
Field of Specialization Journalism & Mass Communication
Core Courses Jour.-501, Jour.-502, Jour.-503, Jour.-504, Jour.-505, Jour.-506 and at least one course from Jour.-507 to Jour.-509
Supporting Courses Courses from subject matter fields (other than Minor) relating to area of special interest and research problem.
Common Courses PGS-501, PGS-502, PGS-503, PGS-504, PGS-505
Minor fields Extension Education, Sociology or any other as approved by the Dean Postgraduate Studies.
Postgraduate courses
Sr.No. | Course | Course Title |
1. | Jour.-501 | Print Journalism |
2. | Jour.-502 | Online Journalism |
3. | Jour.-503 | Media Planning and Advertising |
4. | Jour.-504 | Agricultural and Development Journalism |
5. | Jour.-505 | Media Ethics and Press Laws |
6. | Jour.-506 | Communication Theories and Research Techniques |
7. | Jour.-507 | Corporate Communication and Public Relations |
8. | Jour.-508 | Photo Journalism |
9. | Jour.-509 | Broadcast Journalism |
10. | Jour.-591 | Seminar |
11. | Jour.-595 | Training in Journalism |
12. | Jour.-599 | Project Research |
Undergraduate Courses
1. | Jour.-302 | Agricultural Journalism |
Undergraduate courses
Sr.No. | Course | Course Title |
1. | Eng. 91 | General Reading, Vocabulary Building and Translation |
2. | Eng. 92 | Reading, Comprehension, Paragraph Writing and Applied Grammar |
3. | Eng. 93 | Conversational Structure and Communicative Function |
4. | Eng. 94 | Discourse Patterns in Spoken English |
5. | Eng. 101 | General English |
6. | Eng. 201 | Communication Skills and Personality Development |
Postgraduate Courses
Sr.No. | Course | Course Title |
1. | Eng.-501 | Advanced Comprehension and Composition |
2. | Eng.-502 | Contemporary Prose |
3. | PGS-502 | Technical Writing and Communications Skills |
4. | PGS-506 | English with Critical Analysis and Verbal Reasoning Skills |
Undergraduate Courses
Sr.No. | Course | Course Title |
1. | Pbi. 101 | Basic Punjabi |
2. | Pbi. Cul. 101 | Punjabi Culture |
Postgraduate Courses
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Postgraduate Courses
Sr.No. | Course | Course Title |
1. | French 501 | Proficiency in French |
2. | One-year certificate course in French | One-year certificate course in French |
3. | One-year diploma course in French | One-year diploma course in French |
DESCRIPTION OF COURSE CONTENTS
Undergraduate Courses | |||
Jour. 302 Agricultural Journalism | 2+1 | Sem. II | |
Block I Nature and Scope of Agricultural Journalism. Unit I Characteristics and Training of the Agricultural Journalist. Comparison of agricultural journalism with other types of journalism. Block II Newspapers and Magazines as Communication Media. Unit I Characteristics, kinds, functions, form, content, style, language and parts of newspapers and magazines. Unit II The Agricultural Story Types, subject matter and structure. Gathering agricultural information, sources, interviews, coverage of events, abstracting from research and scientific materials, wire services and other agricultural news sources. Unit III Writing the Story Organizing the material, treatment, writing the lead and the body and readability measures. Illustrating agricultural stories, use of photographs, artwork and writing the captions. Editorial mechanics, copy reading, headline and title writing, proofreading and lay outing. Practical:
Postgraduate Courses | |||
Jour.-501 Print Journalism | 1+2 | Sem. I | |
Block I Introduction to Journalism Unit I Basic Terminology History of Indian press and printing. Printing processes, attributes of a reporter, news syndicates and agencies, concept, sources and elements of the news, press releases, flash messages. Unit II Features Kinds of feature, feature article and editorial writing, types and sources of editorials, principles of editing, headline writing, illustrations, principles of design and layout. Unit III Recent Trends in Mass Media A brief introduction to recent trends in mass media, cultural imperialism, media activism, agenda-setting, gatekeeping, page 3 journalism. Practical:
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Jour.-502 Online Journalism | 2+1 | Sem. II | |
Block I Online Journalism Unit I Introduction to Online Journalism Basic terminology, a technical history of the Web and early online media. Unit II Comparative Media Characteristics (print and online) Online writing and story structure, issues in online research and information gathering, the concept of interactivity and its tools, ethical dilemmas in online journalism. Unit III Blogging and Participatory Journalism Issues concerning blogging, online advertising, virtual community formation v/s atomization, massification v/s individuation of news. Unit IV Web Edition and E-Edition Understanding the difference between web edition and e-edition of newspapers, meta journalism, extensions of new media e.g. RSS feeds, podcasting and wireless paper, convergence. Practical:
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Jour.-503 Media Planning and Advertising | 2+1 | Sem. I | |
Block I Advertising | |||
Unit I Introduction to Advertising Origin and growth, terminology, advertising, its classification, objectives, strategies at different levels and its future. Unit II Advertising Industry Marketing mix, promotional mix and the communication process, structure of advertising industry – advertising agencies, advertising coverage, types of advertising media. Unit III Advertising Codes Regulations and ethics, consumer redressal forums, advertising and social issues, controversial advertising, issues concerning surrogate advertising. Unit IV Constructing an Advertisement Types of consumers and buying motives, media selection and scheduling, difference between advertising and PR, media planning and buying, brand positioning. Practical: Preparing media-specific advertisement copies, ad layout and design, computer graphics using appropriate applications. | |||
Jour.-504 Agricultural and Development Journalism | 1+1 | Sem. II | |
Block I Developmental Journalism Unit I Developmental Media Meaning, scope and importance of development journalism, problems of rural development, development agencies, development media theory and democratic participant theory, dominant paradigm v/s participatory approach. Unit IIHuman Development Human development index, making sense of development statistics, determinants of development, nation building and uplifting quality of life. Unit IIIAgriculture and Rural Development Agriculture and rural development schemes, agricultural news story structure, agricultural media dynamics and ethics, editing scientific papers, policy reports, public understanding and media coverage of environmental issues. Unit IVDevelopmentalJournalism and Media Use of traditional media, rural press, contribution of vernacular press, role of IT in agricultural and rural development, right to communicate and New World Communication Order, WTO. Practical:
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Jour.-505 Media Ethics and Press Laws | 3+0 | Sem. II | |
Block I Media Ethics | |||
Unit I Ethical Reporting Code of ethics, social responsibility, invasion of privacy, sting operations and ethical issues, organizational pressures in media ethics. Unit II Fundamental Rights Six fundamental rights, right to equality, freedom, especially freedom of speech and expression, against exploitation, religion, cultural and educational rights, constitutional remedies, freedom and accountability of press. Block II Press Laws Unit I Press Laws in India Official Secrets Act 1923 – extent, application, definitions and penalties, laws of sedition, defamation, criminal and civil law, exceptions and liabilities, libel and slander, Contempt of Court Act 1971, defenses and punishment, contempt of Legislature, privileges of the parliament and press, Press Council Act 1978, composition, term, objects and functions, power to censure. Press Commission, Copyright Act 1957 – meaning, term and infringements, registration of journals, Press and registration of Books Act 1867, Information Technology Act 2000 and cyber rights, Right to Information Act 2005, media’s role in promotion of human rights, editor’s freedom, case studies.
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Jour.-506 Communication Theories and Research Techniques | 2+1 | Sem. I | |
Block I Communication Skills Unit I Basics of Communication Definition, scope and importance of communication, kinds of communication, intra-personal, inter-personal, group and mass communication, verbal and non-verbal communication. Unit II Communication Process Barriers to communication, communication process, diffusion process, one-step, two-step and multi-step flow. Unit III Communication Theories Communication models, theories: cognitive dissonance, selective exposure, perception and retention, uses and gratification approach, cultivation approach. Block II Research Techniques for Mass Media Unit I Introduction to Research Methods for Mass Media Research methods and practices for mass media, types of research e.g. survey research, readership studies, content analysis, etc., selection and formulation of research problems, method and style of writing research report. Practical:
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Jour.-507 Corporate Communication and Public Relations | 2+1 | Sem. I | |
Block I Corporate Communication Unit I Basics of Corporate Communication Corporate communication, concept, definition, nature and scope, effective means of organizational and social communication. Unit II Corporate Communication and Publicity Differences between corporate communication and publicity, propaganda, advertising and lobbying, corporate citizenship and culture, function of consultancies/ image advisories, event, crisis, image and conference management, counselling, issue support, direct marketing, budgeting. Unit III Media & Business Communication Business communication, publics for corporate communication, media management – principles, ownership and organizational structure in management and editorial department, circulation department. Unit IV PR Management Definition and scope of public relations, tools and techniques of PR, use of print media, audio-visual aids and electronic media in PR, role of public relations in various institutions, public opinion, propaganda and PR, ethics in PR.
Practical:
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Jour.-508 Photo Journalism | 1+2 | Sem. I | |
Block I Photo Journalism Unit I History and Development of Photo Journalism Photo journalism – brief history and technological developments. Unit II Photography and Mass Media Role of photography in communication, importance and impact of pictures in publications, understanding a photograph, qualities of a good photograph, reproduction qualities of a photograph.Selection and editing of photographs, writing captions, ethics of photo journalism. Unit IV Photo Legalities Legal limitations of a photo journalist. Ethics and aesthetics of image manipulation. Practical:
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Jour.-509 Broadcast Journalism | 1+2 | Sem. I | |
Block I Broadcast Journalism Unit I Basics of Broadcast Journalism Principles and characteristics of broadcast journalism, it’s comparison with print journalism. Unit II Basic Terminology in Radio and TV journalism History of radio and TV, early experiments and inventions, ethics in broadcasting, organization and functioning of radio and TV stations. Unit III Writing for Media Writing for rural radio and TV programmes, differences between ham, community and FM radio, evolution of Internet Protocol TV (IPTV), steps in production including pre and post production stages, creating effective newscasts, narrowcasting v/s broadcasting. Unit IV Electronic Media Role of electronic media in rural development, impact of broadcasts and telecasts on rural life, problems of broadcasting/ telecasting. Practical:
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Jour.-591 Seminar | 1+0 | Sem. I, II | |
Jour.-595 Training in Journalism | 0+15(NC) | Sem. II | |
For practical training, students will be attached to a newspaper/news agency/radio/TV for eight weeks. | |||
Jour.599 Project Research | 0+15(NC) | Sem. I, II | |
B. English | |||
Undergraduate Courses | |||
Eng. 91 General Reading, Vocabulary Building and Translation | 2+1 | Sem. I | |
An anthology of modern prose and poetry for intensive study, a book of biographies for general reading. Practical: Sequence of tenses, antonyms, synonyms, one-word substitution, formation of words, words used as different parts of speech, transformation of sentences, simple, compound and complex, interchange of voice, narration and degrees of comparison, letter writing for personal communication. Translation from English into vernacular. A special question for foreign students in lieu of translation. | |||
Eng. 92 Reading, Comprehension, Paragraph Writing and Applied Grammar | 2+1 | Sem. II | |
An anthology of modern prose for intensive study, a book of biographies for general reading. Practical: Use of articles, pronouns, conjunctions and prepositions, position and order of adverbs, tenses, paragraph writing, comprehension of unseen passages, punctuation, words often misspelt. Translation from vernacular into English. A special question in lieu of translation for foreign students. | |||
Eng. 93 Conversational Structure and Communicative Function | 2+1 | Sem. I | |
Structure of English Language,Lexical level: structural words, content words, meaning of words, connotations and denotations, relation of words in sentences, phrasal/clausal level, phrase, form and structure, clause, form and structure, forms of sentences, sentences based on structure, function and purpose, Peculiarities of English Language, the use of articles, emphatic and personal pronouns, reduction of articles, auxiliary verbs, conjunctions, prepositions and pronouns in connected speech. Situational and functional use of English Language, factors, role of audience, managing the pace of information and delivery, time and stress management, use of factors and functions in real-life situations. Practical: Functional use of language, greeting and introduction, request, permission, instruction and direction, offering help etc. Situational use of language, at the bank/post office/ college office, at the grocer, at the temple, at the college canteen or restaurant, at the police station, at the railway station/ bus station, at the medical shop, at the library, at the travel agency, booking a room in a hotel, facing interviews. etc. | |||
Eng. 94 Discourse Patterns in Spoken English | 1+2 | Sem. II | |
Patterns in spoken English, back channel, deixis, clause combining, conversational historical present, discourse markers discourse markers, general extenders, hedges intensifiers, narrative structure, nonstandard grammar, non-fluency textures, repetition, false starts, quotative expressions, rhetorical strategies, slang. Discourse analysis, voice modulation, use of pitch and tone depending on the structure of sentence, importune of pause and stop in spoken English, body posture and communication. Practical: Using language the effective communication, PowerPoint presentations, preparation and delivery of power point presentation, role of add-ons (illustrations, pictures and animations) in power point presentations, conversation with pattern and content, dialogue base study of structural patterns, activity using non-verbal skills to narrate a story/mime, voice modulation exercises, extempore and speech delivery, interview skills, soft skills, discussion skills, speaking activities, integrated task and independent task practice, role play, debates, group discussions. | |||
Eng. 101 General English | 1+1 | Sem. I & II | |
Reading Comprehension, Vocabulary Building, Antonyms, Synonyms, words often confused due to similar spellings or pronunciations. Functional grammar, Error Analysis, Articles, prepositions, verbs, pronouns, adjectives and adverbs. Basic sentence patterns in English, Agreement between subject and verb, proper use of phrases and clauses. Development of paragraphs, Cohesion, coherence and style. Technical Writing Skills, Nature of technical style vs. general style, writing process (prewriting, rewriting and editing). Paragraph writing, précis writing, summarizing, abstracting. Preparation of Curriculum Vitae and Job applications. Note-taking, field diary and lab record, indexing, footnote and bibliographic procedures. Practical: Reading skills, Reading and comprehension of general and technical articles, vocabulary building tasks, exercises to help the students in the enrichment of vocabulary based on competitive examinations. Writing Skills, Note-taking, field diary and lab record, précis writing, summarizing, abstracting, preparation of curriculum vitae and job applications. Reference Skills: Use of dictionary and thesaurus, indexing, contents, glossary, footnote and bibliographic procedures. | |||
Eng. 201 Communication Skills and Personality Development | 1+1 | Sem. I & II | |
Communication Skills, Meaning and process of communication, verbal and nonverbal communication, oral presentation skills, individual and group presentations, extempore presentations, public speaking, group discussions and interviews. Soft Skills, introduction to soft skills and hard skills. Personality, meaning and definition of personality, theoretical perspectives on personality, behavioural trait and humanistic personality patterns, molding the personality patterns. Personality development, self-perception, self-concept, self-esteem and gender stereotyping, persistence and changes in personality determinants (physical, intellectual, emotional, social, educational and family), aspirations, achievements and fulfillment. Cosmopolitan culture, presentational etiquettes, formal dressing, formal greetings. Stress and conflict management, goal setting, decision making, career planning, resume building, interview skills. Practical: Organizing seminars and conferences, developing questionnaire to study impact of physique, educational institutions, aspirations on personality, developing questionnaire to study social prescriptions, gender and family on personality, aspirations and achievements. Oral presentation skills, video recorded mock group discussions and interviews, exercises on attitude management, setting and achieving a short term goal, creating a personal vision statement of life, practicing conscious body postures and movements, rapport building, video recorded practical to evaluate change in confidence level, team work exercises, time management. | |||
Postgraduate Courses | |||
Eng.-501 Advanced Comprehension and Composition | 2+1 | Sem. I | |
Block I Comprehension Skills Unit I Comprehension of Passages Comprehension of passages selected from journals, newspapers and books, style, structure and format of comprehension, prerequisites of writing a comprehension, epitomization, summaries, précis, book review, abstract and synopsis writing, diction. Block II Word Etymology Unit I Basics of Word Etymology Etymology, definitions, word meaning, denotation and connotation, definitions and meanings, concrete and abstract words, definitions and meanings Unit II Etymology and Sentence Structure Choice and arrangement of words, rules of proximity, avoiding a split infinitive, use of connectives, avoiding ambiguity, position of adverbs, clichés, idioms and phrases, figurative language, words causing confusion, metaphor, simile, homonyms, homophones, pair of words. Block III Effective Writing Skills Unit I Principles of Effective Writing Basic units of writing, kinds of sentences, classification by function and structure, important grammatical problems, objectivity, conciseness, concreteness, directness, forms of writing, scientific and technical writing, reports, articles, papers, manuals, dissertations and theses, correspondence, styles of writing, cultural, creative, journalistic writings. Practical:
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Eng.-502 Contemporary Prose | 2+1 | Sem. II | |
Block I Critical Analysis Unit I Contemporary Prose Critical study of selections from contemporary prose representing creative prose, style, structure and format of prose Unit II Writing the Prose Prerequisites of writing a prose, use of figurative language, diction, choice of words and arrangement of words. Unit II Study of Selected Prose Charles Lamb: Dream Children, Bachelor’s Complaint, Francis Bacon: Essays, cultural writings, style, structure and format of cultural prose, prerequisites of writing a cultural prose Unit III Contemporary Prose and Colonial Theories Glimpses of colonialism, post colonialism and Diaspora in cultural prose. Unit IV Scientific Prose Various forms of scientific writings, theses, technical papers, review, manuals etc., various parts of thesis and research communications (title page, authorship contents page, preface, introduction, review of literature, material and methods, experimental results and discussion) diction, choice of words and arrangement of words. Unit IV Journalistic Writing Journalistic writing with emphasis on Indo-Anglian Prose, various forms of journalistic writings, Introduction, story board, style, structure and format of journalistic prose, prerequisites of writing a journalistic prose, important works of prose, especially journalistic, by western and Indian writers known for thought and style. Practical:
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PGS-502 Technical Writing and Communications Skills. 0+1 Sem. I& II Practical:
PGS-506 English with Critical Analysis and Verbal Reasoning Skills 0+1 Sem. I & II Practical:
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C. PUNJABI | |||
Undergraduate Courses | |||
Pbi. 101 Basic Punjabi | 0+2 (NC) | Sem. I | |
Practical: Gurmukhi script, sequence of letters in Punjabi alphabet and their pronunciation, similarities and dissimilarities of gurmukhi and devnagri script, why the script of Punjabi is called gurmukhi, linguistics, definition and its application on gurmukhi script, a brief note on various dialects of Punjabi e.g. Malwai, Majhi, Doabi, Puadhi,Dogri, Kangrietc.and dialects of west Punjab, Matras, nasal sounds and their signs, word formation and pronunciation, standard spelling, correct incorrect, sentence structure, basic Punjabi grammar, idioms, proverbs, synonyms, antonyms, gender, number, one word substitution, pair of words, words having multiple meanings, agricultural terminology, paragraph, precise and letter writing, translation of simple passages from English to Punjabi, practice in spoken Punjabi, comprehension of a passage related to agriculture, practice in creative writing. | |||
Pbi. Cul. 101 Punjabi Culture | 2+0 (NC) | Sem. I | |
Culture, definition, concepts and scope, Punjabi Culture, characteristics of Punjabi culture, Punjabi culture in the context of geography, history, language, literature, religion, art, folklore, fairs and festivals of Punjab as mirror of Punjabi culture, sports and games, customs, beliefs, rituals, legends and different occupations of rural Punjab, changing patterns of Punjabi culture through the ages, socio economic and political changes in Punjab in the context of changing international scenario, technical developments in the field of agriculture leading to the Green Revolution in the Punjab and its impact on the culture of the State, impact of Post- Green Revolution developments on the culture of Punjab like social tensions as result of Green Revolution, changed life styles and its impact on Punjabi culture. | |||
Postgraduate Courses | |||
Pbi.-501 Punjabi Literature and Culture | 3+0 | Sem. I | |
Block I Punjabi Culture and Literature Unit I Major Movements in Punjabi Culture Major movements in Punjabi Culture with special emphasis on gurmat, sufi, kissa and heroic poetry, revivalist and reformist trends, western influence on Punjabi Culture and Literature impact of national liberation movement, progressive movement and experimental trends in Punjabi literature. Unit II Culture Concepts Culture, concepts, scope, Punjabi culture: characteristics of Punjabi culture, Punjabi culture in the context of geography, history, language, literature, religion, art and architecture, folklore, drama and theatre, handicrafts, fairs and festivals, sports and games, customs, beliefs, values, rituals, myths and legends and religion, changing patterns of Punjabi culture through the ages, socio-economic and political changes and technological developments since partition and their impact on contemporary Punjabi culture, Punjabi ethos. | |||
Pbi.-502 Punjabi Journalism | 2+1 | Sem. II | |
Block I Punjabi Journalism Unit I Origin and Development of Punjabi journalism Origin and development of Punjabi journalism, contribution of Christian missionaries, role of Singh Sabha, Chief Khalsa Diwan, Akali and religious movements, secular trends. Unit II Contemporary Trends Contemporary trends, prominent Punjabi dailies, weeklies and monthlies, famous Punjabi journals. Practical:
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D. FOREIGN LANGUAGES | |||
French-501 Proficiency in French | 2+0 | Sem. I & II | |
Block I French Alphabet Unit I Sound System of French Alphabet French alphabet and sound system (sounds of individual letters, diphthongs, rules of pronunciation etc). Unit II French Articles Articles (definite, indefinite, partitive, contracted) and present tense/present perfect tense of verbs of the three groups such as parler, finir, entendre etc., conjunctions (maiscommesi, meme si, cependant etc.) , gender and number of nouns, conjugations (Affirmative, negative, interrogative), prepositions (sur, sous, devant, derriere, dans, a etc.) adverbs, adjectives (common adjectives which are placed before or after nouns, possessive adjectives etc.) and pronouns (simple pronouns, personnel pronouns). Unit III Cardinal Numbers Cardinal numbers from 1 to 100, translation from French to English (of words, sentences and passages),accent (aigu, grave, circonflexe). |