• Caters to needs of Doordarshan Kendra and All India Radio, Jalandhar, and makes documentaries on PAU activities and functions
• Provides audio and audio-visual coverage to all the departments of the University
• Records interviews of scientists for telecast and broadcast
• Provides service and guidance to the visiting TV and Radio units

Reference and Training Section:

• Inserts press releases and advertisements in the newspapers and magazines on demand from departments
• Supplies farm features to language newspapers and provides feedback on various facets of agricultural and rural development to the authorities, departments and scientists concerned
• Keeps record of developments and important events in agriculture and related fields for reference and use of faculty, students and researchers

Media & Publicity Section:

• Facilitates quick dissemination of news, features, photographs and articles towards print and electronic media
• Works-out schedules for press meetings, conferences, individual interviews and ‘shoots’ with the Vice-Chancellor and other functionaries of PAU
• Keeps close liaison with All India Radio (for ‘Dehati’ programme) and Doordarshan Kendra, Jalandhar (for ‘Krishi Darshan’)
• Prepares PAU resource personnel for AIR and DD talks, group discussions and even ‘live’ programmes

Desk Top Publishing Section:

• Responsible for design and layout of all publications- big or small, booklet or brochure, poster or directory
• Ensures uniformity in publications, oversees correct use of design details and colour scheme in the University insignia and even correctness of the print line
• Looks after all pre-press preparations before a publication goes to the press
• Archives digital files of designed and published works in CDs

PAU Printing Press Section:

• Undertakes all important printing works of the University with the use of two off-set and letter-press machines
• Gives final shape to publications at the binding sub-section in the Press

Public Relations Section:

• Keeps tab on visitors, commoners and very important visitors- as PAU being the pioneer of Green Revolution is visited by eminent figures all over the world
• Conducts visits to PAU farms and laboratories; organizes meeting with officials and scientists; and arranges presentation of farm literature to the visiting dignitaries