Dr. Babita Kumar joined PAU as Assistant Professor on 23.10.1998 after completing BSc. (Medical) from Punjab University, Chandigarh in 1991 and was awarded Roll of Honor for standing second in the university.. She did MBA (Marketing Management) from PAU in 1993 and PhD (Business Administration) from GNDU, Amritsar in 2002. She has worked with Trident Group as Manager (Exports) from 1993- 1997. She joined as Associate Professor on 23.10.2007 and Professor on 23.10.2013 (till date). She held the additional charge of Warden Girls Hostel from 16.8.2010-16.8.2013. Her field of specialization is Marketing Management. She has completed one project funded by Ministry of Agriculture, GOI in 2012 as PI, one by UGC as PI in 2013 and two projects funded by  NABARD as Co-PI in 2021 and 2022.She has guided 101 MBA and MBA(AB) students and 4 PhD students as major advisor, 220 MBA and MBA(AB), 44 PhD  students as advisory committee member. She has published 110 research papers in national and international journals,10 Book chapters, 7 compendium papers and presented 50 papers in national and international conferences. She has delivered 150 lectures to guide farmers and entrepreneurs in marketing, export and project management. Presently she is the Dean’s nominee for BSc Hons (Agribusiness Management), chairperson of the research committee of School of Business Studies and treasurer of Association of Basic sciences and Humanities Alumni (ABHA). She is a member of Ludhiana Management Association (Chapter AIMA).

Professional Accomplishments

Research Projects completed

1. Export orientation of Bicycle and Bicycle parts industry in India” funded by UGC in 2013 as PI  
2. Capacity building programme on international trade towards enhancement of competitiveness of Indian Agriculture in collaboration with Indian Institute of Foreign Trade funded by Department of Agriculture and Cooperation, Ministry of Agriculture, GOI in 2012 as PI
3.  Business Planning and Sustainability: A Study of FPOs in Punjabfunded by NABARD in 2021as Co-PI
4. Assessing Performance and Future Prospects: A Study of Selected FPOs in Punjabfunded by NABARD in 2022 as Co-PI. 

Research Publications:

1. 1. Anisha N, Kumar B and Rathore R(2024) Benefits and barriers in switching to Vegan Lifestyle: A study of consumers in Ludhiana city of Punjab. International Journal of Education and Management Studies 14(4): 422-426 (NAAS 4.58)
   2. Gupta A and Kumar B (2024) Efficiency of traditional vs FPO marketing Channel for cucumber. International Journal of Education and Management Studies 14(2):164-166.(NAAS Rating:4.58)
   3. Gupta A and Kumar B (2024) A study on challenges faced by member farmers of Punjab and Haryana FPOs. International Journal of Social Sciences Review. 12(2):178-183. (NAAS Rating: 4.42)
   4. Gupta A, Banga G and Kumar B (2021) Influence of social media on consumer buying decision process. Indian Journal of Economics and Development17 (1):120-127. (NAAS Rating:5.15)
   5. Gupta R, Kumar B and Banga G (2020) Complaint redressal system of banks: Comparison of customer and banker’s perception. Journal of Economics, Management and Trade 26(10): 58-67. (NAAS Rating:4.93)

Awards and Recognitions:

• Best Poster award for the paper : Kaur S, Kumar B, Savita and Banga G (2022) Marketing Practices Adopted by companies Manufacturing Hydroponic system and Business model of entrepreneurs engaged in hydroponic cultivation of crops presented in the 7th conference on “Global research initiatives for sustainable agriculture and allied sciences” from 21st Nov to 23rd Nov 2022 at Birsa Agriculture University, Ranchi, Jharkhand India 
• Best paper award  for the paper:  Savita, Kumar B, Mehra P(2023) Social media ad avoidance and rise in usage of Ad blockers: How social media fatigue is killing marketing campaigns presented in the 3rd International Conference on “Changing Business Paradigm” from 5th-7th Jan 2023 at Management Development Institute (MDI) Murshidabad, West Bengal, India.