Dr. Gagandeep Banga did her graduation in B.Sc (Chem.) Hons and post-graduation in MBA (Marketing Management) from Punjab Agricultural University, Ludhiana and PhD (Business Administration) from Punjab Technical University, Jalandhar in 2007. Her field of specialization is Marketing Management. She also worked with Oswal Agro Group as Assistant Manager (Commercial) from 1988- 1991. She joined Punjab Agricultural University as Assistant Professor on 12.8.1998, as Associate Professor on 12.8.2007 and as Professor on 12.8.2013. She has guided 105 MBA and MBA(AB) students and 4 PhD students as Major advisor and contributed a total of 190 Research publications including 120 research papers in national and international journals of repute, 13 Book chapters, 48 Papers presented in National and International Conferences, 6 popular articles and 3 Bulletin/ Reports. She has delivered 95 lectures in various training programmes for farmers, AOs, ADOs, HDOs, KVK Scientists and entrepreneurs. She has completed one research project funded by UGC. Presently she is the Nominee of Dean, PGS at University level, Member of Academic Affairs Committee of College of Basic Sciences and Humanities, Chairperson Academic Affairs Committee of School of Business Studies.

Professional Accomplishments

Research Project completed

 “Export orientation of Bicycle and Bicycle parts industry in India” funded by UGC in 2013 as Co- PI. 

Research Publications:

• Talwar P and Banga G (2024) Socio-economic dynamics of women entrepreneurs in Punjab: A comprehensive profiling. Indian Journal of Positive Psychology Vol 15(2): 140-146. (NAAS Rating: 4.64)
• Singh N and Banga G (2022) Media and information literacy for developing resistance to ‘infodemic’: Lessons to be learnt from the binge of misinformation during COVID-19 pandemic. Media, Culture & Society Vol 44 (1): 161- 171. (NAAS Rating: 9.272, IF:3.272)

• Setia KK, Banga G, Kumar B and Talwar P (2021) Environmental responsibility and attitude of consumers towards eco friendly products. International Journal of Education and Management Studies 11(2):93-101. (NAAS Rating:4.79)

• Gupta A, Banga G and Kumar B (2021) Influence of social media on consumer buying decision process. Indian Journal of Economics and Development 17(1):120-127. (NAAS Rating:5.15)

• Gupta R, Kumar B and Banga G (2020) Complaint redressal system of banks: Comparison of customer and banker’s perception. Journal of Economics, Management and Trade 26(10): 58-67. (NAAS Rating:4.93)

Awards and Recognitions:

1. Best Poster award for the paper:  Kaur S, Kumar B, Savita and Banga G (2022) Marketing Practices Adopted by companies Manufacturing Hydroponic system and Business model of entrepreneurs engaged in hydroponic cultivation of crops presented in the 7th conference on “Global research initiatives for sustainable agriculture and allied sciences” from 21st Nov to 23rd Nov 2022 at Birsa Agriculture University, Ranchi, Jharkhand India