Dr. Ramandeep Singh is currently serving as Director-cum-Professor at the School of Business Studies, Punjab Agricultural University (PAU), Ludhiana. He obtained his Ph.D. in Business Administration from Guru Nanak Dev University (GNDU), Amritsar in 1995. His areas of specialization include Agri-Business Management, Marketing Management, and Business Management. With extensive academic and research experience, Dr. Singh has been actively involved in research and innovation in agri-business, particularly focusing on agrarian innovation, agri-startup incubation, and sustainable business models.

He has been instrumental in the execution of the NIDHI-TBI project funded by the Government of India, which has facilitated the development of sustainable packaging solutions, branding strategies, and market linkages for rural agripreneurs. Under his mentorship, over 100 MBA(AB) students and four Ph.D. scholars have worked on diverse topics related to food marketing, supply chain management, digital marketing, and agripreneurship. 

Dr. Singh is the Editor-in-Chief of the edited volume “Agribusiness 4.0: GlobalTech for a Sustainable Future” and has delivered over 50 extension lectures to guide farmers and entrepreneurs in marketing and project management. Presently, his focus lies on incubating more than 15 start-ups annually under the NIDHI-TBI initiative and strengthening industry-academia linkages for rural development and food sector growth.

Professional Accomplishments

Research Projects 

PI of NIDHI-TBI project funded by GOI(Ongoing)

Research Publications:

1. Singh R, Kaur H and  Kaur M (2021) Rural Digital Marketing: A Post Covid-19 Scenario, Int J Appl Res, pp 38-42
2. Kaur A and Singh R (2021) Perception and Attitude of Agripreneurs toward Social Media Tools for Attaining Agribusiness Benefits. Indian Journal of Positive Psychology 12(4): 379-38 (NAAS Rating 4.38)
3. Kaur A, Walia A S and Singh R (2022) Leveraging Social Media Platforms for Valuing Agri-Entrepreneurship in Punjab, India. Indian Journal of Extension Education 58(3): 70-73 (NAAS Rating 5.02)
4. Jain S and Singh R (2023) Food Labelling: An Educational Tool for Consumer Awareness. International Journal of Education and Management Studies 13(1): 72-77. (NAAS Rating 4.43)
5. Jain S and Singh R (2024) Exploring the Dynamics of Packaging and Labeling: A Comprehensive Review. Indian Journal of Agricultural Marketing, 38(1): 98-116 (NAAS Rating: 4.04)
6. Gill N K, Jain S and Singh R (2025) Role of branding, packaging, and labelling on the economic performance of emerging agripreneurs. Indian Journal of Economics and Development  21(2): 197–212. https://doi.org/10.35716/IJED-23358 (NAAS Rating: 6.30)
7. Afzal M, Kaur A, Kapur S and Singh R (2025) Household expenditure dynamics in India and Punjab. Indian Journal of Economics and Development 21(2): 213–228.  https://doi.org/10.35716/IJED-23359 (NAAS Rating 6.30)

Awards and Recognitions

• Best Poster award for the paper: Jain, S., & Singh, R. (2023). Advancements and Challenges in Food Packaging presented in the 4th National Research Scholars MEET-2023 titled “Evolving Trends and Challenges in Multidisciplinary Research” held from 16-17th March, 2023 at Sri Guru Granth Sahib World University, Fatehgarh Sahib, Punjab, India.

Appointments