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College of Basic Sciences & Humanities / School of Business Studies / Faculty

Faculty

Name : Dr. Roohi

Designation : Teaching Assistant (Business Management)

Phone : +91 7837682437

E-mail : roohi@pau.edu

Research areas: Marketing Management 

Researcher Ids:

Google Scholar: roohi@pau.edu 

Research Gate: roohi@pau.edu

ORCID: 0009-0004-6853-6052

Vidwan Id: 632311

Brief Introduction

Dr. Roohi joined as Teaching Assistant in SBS, PAU on 17th September, 2024. She completed her B.Tech. (Hons.) Food Technology in 2014 and MBA (Agribusiness) in 2017 from PAU. She did her Ph.D. (Business Administration) from PAU in 2024. She worked as Credit Manager with HDFC Bank from 2017-19. She has done Le Diplôme d’Une Année de français in 2023. Her field of specialization is Marketing Management and areas of interest are marketing management and agribusiness management. She has published 1 research paper in national journal. 

Professional Accomplishments

Research Publications

  1. Roohi and Kapur S (2024) Impact of various factors influencing acceptability of farmer coalitions offerings: A SmartPLS 4.0 approach, International Journal of Education and Management Studies 14(4), pp: 441-448 (NAAS Rating: 4.58)