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College of Basic Sciences & Humanities / School of Business Studies / Faculty

Faculty

Name : Dr Sukhmani

Designation :  Assistant Professor (Business Management)

Mobile No. : 8288018115

E-Mail : sukhmani@pau.edu

Research Areas : Marketing Management

Researcher IDs : ORICD: https://orcid.org/0000-0002-6466-3204

Web of Science ResearcherIDJPX-3654-2023

Google Scholar: https://share.google/mqYedFUSpsAGfzJuc

Research Gate: https://www.researchgate.net/profile/Sukhmani-Virk

Vidwan Id: 607467

Brief Introduction

Dr. Sukhmani joined PAU on 24th May, 2012 as Assistant Professor (Business Management) in School of Business Studies. She completed her B.Com. (2002), MBA (2004) and Ph.D (2010) from Guru Nanak Dev University, Amritsar. She worked as Assistant Professor for 6 years and 9 months in Apeejay Institute of Management Technical Campus from 2005-2012. She has guided 7 Ph.Ds and  80 MBA/MBA (AB) students. She completed one Major Research Project as Principal Investigator funded by UGC. She also developed a teaching manual for MBA/MBA (AB) students for Quantitative & Optimization Techniques for Economics & Management. She has contributed in 71 research papers and has participated in various seminars and conferences at national level. She has delivered 62 extension lectures for various stakeholders of the university. She is also the member for various committees at university, college and department levels.

Professional Accomplishments

Research Projects completed

  1. Promoting Greener World: A study of policies, value chains, issues and challenges of waste based business as PI in 2015

 

Research Publications:

  1. Kaur M and Sukhmani (2025) Time-related underemployment in Indian Agro-based industry during Covid-19. Work – A Journal of Prevention, Assessment and Rehabilitation 80(2) :383–395, Sage Publications, Clarivate Impact factor 1.7 (NAAS Rating 7.7)
  2. Chauhan A and Sukhmani (2024) Perceptual Impact of Corporate Social Responsibility on Upliftment of Rural Households in Punjab. Indian Journal of Agricultural Economics 79(2): 245-255 (NAAS Rating 5.66)
  3. Kaur G and Sukhmani (2024) Organisational role stress and its dimensions. International Journal of Social Sciences Review 12(3):257-259 (NAAS Rating 4.42)
  4. Chauhan A and Sukhmani (2023) Awareness towards corporate social responsibility: A study of  beneficiaries from rural Punjab. Indian Journal of Economics and Development 19(3):679-686 (NAAS Rating 6.20)
  5. Jain S and Sukhmani (2022) Impact of knowledge and practices of processors on management of Paddy waste and by products. Indian Journal of Economics and Development 18(4): 876-883 (NAAS Rating 5.15)